Sam has a unique ability to inspire,
motivate and entertain while teaching

Sam never considered the hair industry as a career choice until he saw his first hair show.

Click the image above to watch the interview with Sam & his parents!

Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and Chairman of his own digital media and styling tools company. As you tour samvilla.com, enjoy Sam’s own brand of digital media education and styling tools for salon professionals. Digital media products include the critically acclaimed Aspire Tour DVD Series filmed in salons throughout the country. Artificial Texture, Sam’s latest DVD set, takes you in the studio to master the world of texturized hair. Check out the site’s Education area where you will find out more about Sam’s DVDS, plus hot tips, trends, product education and webinars.

Sam’s styling tools are all designed exclusively for his brand and the special techniques he teaches. The Sam Villa line of styling tools includes his signature series of shears, brushes and combs; the heat-styling Sleekr® and Textur®; and accessories for the salon professional. Learn all about them in the Products area of samvilla.com.

Part of the Redken family for the past 13 years, Sam is in constant demand at international and domestic trade shows and in-salon programs where his progressive teaching approach enables stylists to absorb new techniques quickly and for practical use in the salon. Travel the world with Sam and enjoy his latest looks in the Gallery of samvilla.com.

Sam graduated from Ponce Beauty School in San Mateo, California. Growing up in his Dad’s barbershop, Sam never considered the hair industry as a career choice until he saw his first hair show — and changed his mind. Sam went on to open Avant Hair Studio, an award-winning salon in the San Francisco Bay area, which he called home for 20 years.

Sam’s accolades include, BehindtheChair.com Favorite Platform Artist and Educator 2007; and Favorite finalist 2002, 2003, 2004; Redken Platform Artist of the Year 1998; “Master of the Craft” Award from the Art & Fashion Group 1992; and finalist in the North American Hairdressing Awards — Classic Category 1991.