I recently had the privilege of attending a huge Redken event in Amsterdam. This grand celebration of Redken’s 50th Anniversary presented what Redken has done for stylists to earn a better living and live a better life – through an inspiring educational event. The experience was one not to forget! Here is my recap. It [...]

Lya Navarra, Sales Promotion Manager for Sam Villa, attended our first Canadian trade show with distributor, Concept JP, Inc. This is her story from the show! This Canadian show is held in 8 major cities every year.  I had the distinct honor and pleasure of working this show for our newest Canadian distributor, Concept JP, [...]

America’s Beauty Show is just around the corner – March 27 – 29, 2010 at the McCormick Place in Chicago, IL. Come visit the Redken Pavilion and learn from the Redken Education Artistic Directors: Chris Baran, Kris Sorbie and Sam Villa! Prizes will be given away daily. You won’t want to miss this amazing education [...]

Sandra Bullock and Kate Winslet walked the Oscar red carpet with silky smooth shiny hair that literally did not have a strand out of place. Sam Villa, Education Artistic Director for Redken 5th Avenue, suggests the following tip for controlling wayward strands. TIP: Spray a makeup powder brush with Redken vinyl glam 02 mega shine [...]

Saymara Correa, Redken Artist, recently assisted Sam Villa to shoot the DVD cover for Sam’s latest Aspire Tour release, The Bardot! Here is the experience in Saymara’s words: We arrived at the studio of photographer Alexi Afonin located in West Village NYC. As we set up for our day, we discussed the story board that [...]

Here’s an answer to the title question that you probably didn’t expect from me: You should try to be a little of both. You probably thought I was going to encourage you to be a leader. It’s true that I’m a fan of the quote, “If you follow the crowd, you’ll get no farther than [...]