By: Jackey Bell Crystal Focus Salon Coaching Step One: “Make the connection!” Referrals are the number one most effective way to build your clientele!  There are TWO WAYS you can track a new client as a referral, one way is if YOU pass out a business card or referral promotion card to someone you meet, [...]

We went CAMPing this month!  Raylon Corporation based in Reading, PA holds their signature C.A.M.P. event every year. C CREATING A ACHIEVEMENTS through the M MASTERY of P PROFESSIONALISM Salon owners and stylists attend this unique event gaining knowledge from peers and industry presenters to incorporate into their businesses.  Networking, leadership skills and ideas are [...]

Sam Villa Presents “Thermal Tool Styling Tips & Tricks” Tuesday, September 14th | 6 PM CST (7 PM EST) REGISTER FOR FREE NOW!

It’s rare to find Sam actually working in his home base of NYC, but this time around, that’s exactly where he was. Two times each year, stylists from Italy head to the Big Apple to attend a class at the Redken Exchange, and it’s no surprise that the educator they choose to learn from is [...]

Sam’s Texur® Iron has become one of the hottest tools in the industry today.  The looks to be achieved are endless and what better way to get some of these hot techniques out there than to shoot the step-by-step techniques with live models for an upcoming “technique” brochure. Well, that’s just what Sam did! Two [...]

“Be a thinking hairdresser and finesse the shape of the hair along the way”, says Redken Artist, Carmody Homan as he begins his class with Sam, “Just Cut The Darn Thing”.  This new class at The Redken Exchange in New York City is all about technique, not the haircut. The only way to see different [...]

August, 2010 (New York, NY) – Sam Villa, founding partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue, designs tools for stylists aspiring to be the best…at the top of their game!  This October, Busy Scissors© Video Game for Nintendo Wii and DS, the first virtual hairstyling simulation game from [...]

By: Jackey Bell Crystal Focus Salon Coaching PART III: “Closing the Sale with Team Synergy” At the end of the client’s service, stylists often go into a sense of panic trying to make sure to talk about retail, referrals, as well as pre-book their next appointment. Wouldn’t it be great to know you had a [...]

At a lot of salons I visit, the owner begs me for help in changing the competitive atmosphere that can turn off clients. Successful salons bring together not a group of individuals, but a team of individuals. How much do you contribute to your salon’s team? Ask yourself how well you fit the profile of [...]

Sam Villa’s Aspire Tour continues to sweep the nation bringing “More Sam to More People” with the launch of “The Bardot” – Villa’s fourth educational DVD focusing on creating volume in three simple steps with “The Art of Disconnection.” A natural progression from “The Convertible” (Villa’s second DVD), “The Bardot” offers even more versatility, with [...]