Cloud Set Technique

Redken Education Artistic Director Sam Villa drew inspiration from vintage images and styles to create his range of hair looks titled Black and White Texture. Crafted using the Sam Villa Signature Series Textur iron and a variety of techniques, the finished looks were photographed in black and white to show the subtle nuances in tress texture. Follow the steps below to style clients’ tresses using Villa’s new Cloud Set Technique.

Cloud Set Technique Part 1

For the collection's Cloud Set look, Sam Villa incorporated elements from Baroque weaving. He first sprayed a small section of hair with Redken Hot Sets 22 thermal setting mist and combed strands through before taking a 2-inch square section from the scalp and tying with a string at the base.

Cloud Set Technique Part 2

Sam Villa weaved the section in a figure eight direction–over, under, through and around–and tied at the end. The section was then compressed using a Sam Villa Signature Series Textur iron.

Cloud Set Technique Part 3

Villa let the section cool before cutting the strings at both ends to reveal the hair's voluminous, cloudy texture. He brushed out the hair using a Sam Villa Signature Series Styling Brush.

Cloud Set Technique Part 4

Villa misted Redken Forecful 23 super strength finishing spray to hold the style in place.

Cloud Set Technique Finished Look

The finished look shot in black and white to highlight details in the style and enhance dramatic effect.

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6 Responses to “Cloud Set Technique”

  1. Hi Mike,Hope you are well? Just to work and back to reality with a bang! I just wnaetd to send a massive thank you to you and Danielle for everything you did during our wedding (especially remembering the rings!) and the amazing pictures which truly captured our day perfectly. To have pictures where each time you look at them take me back and spark another lovely memory of our day is truly a great gift Thanks Looking forward to compiling the album, Thanks againErin Ian O’Connor

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