Hairdressers have been using chemicals to alter the surface of hair for years – color seals and adds shine, perms add curl and define, and straighteners calm and reduce frizz. Now there’s another option, the Sam Villa Signature Series TEXTUR® Iron alters hair’s texture and gives stylists the ability to expand a silhouette or alter the surface, instantly.

This is a tool stylists can use to alter the surface of hair, to make it look and feel different, without using chemicals. It’s not a mini crimper – it imparts a less noticeable impression due to its rails being closer together, shallower and rounded – so the texture can be worked into any style for interest and volume. The TEXTUR® iron roughs up the cuticle and creates a foundation for curl and styling that really stays put.

Using the TEXTUR® Iron to Create Volume at the Base

• Spray hair with Redken Spray Starch 15 heat memory styler to provide thermal protection and to support hold, control and add thickness.
• Compress horizontal sections at the base of the head where volume/shape is desired.

I love having a tool that can instantly change the shape of a silhouette – it’s great for shows and shoots because it can transform hair quickly, without setting, blow drying or a chemical process, just compress the hair and you’re done. It’s also a great substitute for backcombing, which usually doesn’t hold without tons of spray – simply compress hair with the TEXTUR® iron to alter the surface of the cuticle, massage with fingers and it will last longer and look better than backcombing.

Watch the video below for a demonstration of the Textur Volume technique by Sam Villa.

PHOTO CREDITS: Sam Villa/Geneva Cowen – Hair; Geneva Cowen – Art Direction; Shalem Mathew – Photography; Paula Dahlberg – Makeup; Michelle Boucher – Stylist.

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