Team Sam Villa hit the road and landed in Providence, RI for the annual “Next Level” Masello Show. Headliners included Sam Villa, Wendy Bélanger, George Garcia and Carmine Minardi to name a few. Sam concentrated on “compression” cutting techniques to demonstrate today’s hot looks. But the crowd favorite was Sam’s Textur iron, which provided many “ah-ha” moments…

Redken held their annual Cut-A-Thon in New York City on September 20, 2010 with precedes benefiting City of Hope. Despite the incumbent weather there was a terrific turnout of 341 guests who came out to support this great event.  Over 75 stylists and support staff come every year at their own expense from all over [...]

On September 30, 2010 Redken Fifth Avenue NYC will hold their annual cut-a-thon at their state of the art training facility, The Redken Exchange on Fifth Avenue in New York City. For minimum donation of $30 walk-ins will receive a shampoo, haircut and blow dry from one of about 75 extremely talented Redken Artists and [...]

Watch, listen and understand the story behind Sam Villa’s passion to educate stylists! In this exclusive interview with Stylists411.com, Sam shares what motivates him as an educator. Click on the video below to see Sam’s interview with Stylists411.com

Kris Sorbie, Redken Education Artistic Director and President of Kris Sorbie, LLC is an award winning Master Hairdresser who brings innovative trends and fashion-forward artistry to the forefront of the salon industry. Kris is much sought after around the globe to equip salon stylists with the skills and know-how to reach their full potential and [...]

But that did not stop the 2400 attendees who showed up for this annual show on the beach! Record-breaking temperatures and high humidity bathed us all but we came to rock the beach and we did just that! Headlining the Redken stage were Redken Artists Leah Freeman and Francesco Villa who utilized Sam Villa products [...]

Post by Lya Navarra, Sales Promotion Manager for Sam Villa Premiere Orlando 2010 was invigorating, inspiring and full of beautiful people.  Sam, along with his fellow Redken Education Artistic Directors, Chris Baran and Kris Sorbie rocked the Redken stage for two days giving their audience just what they came for…PURE EDUCATION. No music, no live [...]

Chicago, 2010, What a city and what a show! Word has it that it was the most successful show in ABS history! We came to ROCK IT! Three days of non-stop sales in the Redken arena – we had a blast and it was great to see our Chicago friends once again. Sam Villa, Kris [...]

America’s Beauty Show is just around the corner – March 27 – 29, 2010 at the McCormick Place in Chicago, IL. Come visit the Redken Pavilion and learn from the Redken Education Artistic Directors: Chris Baran, Kris Sorbie and Sam Villa! Prizes will be given away daily. You won’t want to miss this amazing education [...]

UNCLE SAM WANTS YOUR VOTE! Go to www.behindthechair.com to vote and support Sam Villa, Redken & Pureology. Vote Sam Villa for Favorite Educator / Platform Artist of the Year! Vote the Sam Villa Sleekr Flat Iron for Favorite Flat Iron of the Year! Thanks for your support!