Fact: 50% of North American women have natural wave or curl and this hair type intimidates many stylists because it’s fragile, prone to frizz and unpredictable. Fact: Shying away from curly hair clients is bad business, because they are product junkies! Read on for more curly hair facts…

Sam Villa shows how to use concealed short and long under-cut layers that work together to create a hidden secret that allows moldable volume to be strong, or soft and seductive. View the step-by-step haircut infographic to learn the haircut!

Sam Villa’s Aspire Tour continues to sweep the nation bringing “More Sam to More People” with the launch of “The Bardot” – Villa’s fourth educational DVD focusing on creating volume in three simple steps with “The Art of Disconnection.” A natural progression from “The Convertible” (Villa’s second DVD), “The Bardot” offers even more versatility, with [...]

Lya Navarra, Sales Promotion Manager for Sam Villa, blogs about her time in the studio over the weekend with Sam Villa and the crew shooting ‘The Bardot’ DVD cover. Driving into NYC this morning I just knew it was going to be a successful day…fabulous sunshine, crisp spring air and no traffic! Chelsea Market was [...]

Saymara Correa, Redken Artist, recently assisted Sam Villa to shoot the DVD cover for Sam’s latest Aspire Tour release, The Bardot! Here is the experience in Saymara’s words: We arrived at the studio of photographer Alexi Afonin located in West Village NYC. As we set up for our day, we discussed the story board that [...]

A lot of you have mastered the bob shape by watching my DVD, “BOBology,” and are asking me, “Sam, what’s next?” I’m excited to tell you! As I continued along on the Aspire Tour, traveling throughout the country to educate stylists in their own salons, I shot a follow-up DVD called “The Convertible” that will [...]