How hungry are you to grow your skillset and your business behind the chair? In this video, Sam shares some Hot Tips that will support your growth and build your business. Watch now…

With society’s dependence on technology and the influence of the media, clients have become more sophisticated, knowledgeable and fashion forward about beauty. To retain them as customers, salon professionals have to be master communicators. Sam Villa recommends five tips for becoming a better communicator and mastering the biz.

Within every salon and spa, there are service providers who believe that the front desk intentionally come in and mess up their day and schedule! What if you could change their mindset from competing to believing? Follow these simple rules and watch how your book as well as relationship with your front desk team grows BIGGER, BETTER and STRONGER each and every day!

There are many different types of personalities out there. Understanding a client’s personality behaviors and adjusting your approach will help you (as service providers) to grow your business! This new found “understanding” will help you offer opportunities based on the needs of these client. In doing so, selling turns into customized recommendations. You relate to your client on a higher level, leading you to actually grow your business and become more successful!

Michael Cole once said, “What would your business look like if you kept every single person that EVER sat in your chair?” You would have world domination! Statistics say that client retention is down to 25%. What does this mean? It means that you, as a service provider, need to figure out how to keep your clients and FAST!

What is the one common central focus that Successful Organizations have in common? CUSTOMERS!! In order to create a booming, successful business and make money, we must go beyond satisfied customers, and we have to create RAVING FANS!! View this article for tips on improving your business!

By: Jackey Bell Crystal Focus Salon Coaching PART III: “Closing the Sale with Team Synergy” At the end of the client’s service, stylists often go into a sense of panic trying to make sure to talk about retail, referrals, as well as pre-book their next appointment. Wouldn’t it be great to know you had a [...]

At a lot of salons I visit, the owner begs me for help in changing the competitive atmosphere that can turn off clients. Successful salons bring together not a group of individuals, but a team of individuals. How much do you contribute to your salon’s team? Ask yourself how well you fit the profile of [...]

If you missed part 1 of the Client Consultation click here When a guest comes back, I already have my client information card in front of me so I will not take as long with the consultation as I do the first time I meet a guest. If she becomes one of my regular clients, [...]

For the past three years or so, salon owners have been asking me, “Sam, can you please focus on consultation skills?” Conducting a proper consultation seems to be a lost art, something once important that’s been thrown to the wayside. Especially when stylists become successful, they get too relaxed with their consultations. I have to [...]