Team Sam Villa hit the road and landed in Providence, RI for the annual “Next Level” Masello Show. Headliners included Sam Villa, Wendy Bélanger, George Garcia and Carmine Minardi to name a few. Sam concentrated on “compression” cutting techniques to demonstrate today’s hot looks. But the crowd favorite was Sam’s Textur iron, which provided many “ah-ha” moments…

im•mer•sion (noun) \ih-mur-zhun\ Definition: State of being deeply engaged or involved: absorption Immerse yourself! Dive in head first! Be focused! This intense 4-day workshop at The Redken Exchange dares you to go beyond the norm to achieve diverse results with the latest design and color trends from around the world! Sam Villa, Chris Baran, Kris [...]

The reason most stylists want a HOT flat iron comes from their technique. It’s important to understand the 3 factors that come into play to get a perfect flat iron pass. Heat – Correct temperature for the hair type Compression – Smoothes the cuticle Tension – Stretching the hair Heat breaks the hydrogen bonds – [...]