True or Fasle – Curls always become frizzy when manipulated or touched? TRUE! Sam shares a brilliant hot tip on what to place in our hands BEFORE we begin any curly haircut. Watch now…

With society’s dependence on technology and the influence of the media, clients have become more sophisticated, knowledgeable and fashion forward about beauty. To retain them as customers, salon professionals have to be master communicators. Sam Villa recommends five tips for becoming a better communicator and mastering the biz.

Did you know that 9 out of 10 people leaving a salon say they wish they had more education on how to recreate their new look? According to Redken, “The client’s ability to recreate their look at home has a direct effect on client satisfaction, retention and referrals.” And, guess what? The WWD Morning Report showed that, “71 percent of consumers were not given a product recommendation on a recent salon visit. It’s time to get back to retail basics and set up your “Education Station” with these five daily best practices…

There are many different types of personalities out there. Understanding a client’s personality behaviors and adjusting your approach will help you (as service providers) to grow your business! This new found “understanding” will help you offer opportunities based on the needs of these client. In doing so, selling turns into customized recommendations. You relate to your client on a higher level, leading you to actually grow your business and become more successful!

Michael Cole once said, “What would your business look like if you kept every single person that EVER sat in your chair?” You would have world domination! Statistics say that client retention is down to 25%. What does this mean? It means that you, as a service provider, need to figure out how to keep your clients and FAST!

What is the one common central focus that Successful Organizations have in common? CUSTOMERS!! In order to create a booming, successful business and make money, we must go beyond satisfied customers, and we have to create RAVING FANS!! View this article for tips on improving your business!

If you attended Redken Symposium 2011 or another show, now is the time to tell your clients all about what you learned. They want to hear about the classes you attended and the brand new products on the market. When you’re excited, your clients are excited. Fill them in on the tools and techniques you gained, whether they were tangible or educational…

It’s 2011! What a perfect time to polish your professional edge! What gets practiced gets repeated! Make a plan and stick to it! New Year’s Resolutions are a great way to start fresh and to get focused on your business goals for the year. Let’s start new habits that will not only make your clients appreciate you more, but will also help you build your business and make you more money!

By: Jackey Bell Crystal Focus Salon Coaching PART II: “Team Synergy Selling” After the Front Desk greets your guest, provides them with a scripted tour of your salon as well as certain specials and opportunities for the day, the guest now resides in the stylist’s hands! It’s now our job as a service provider to [...]

Good morning everyone! Let’s get the week started with the Question Of The Day! What is the key to successful salon retailing? Get the conversation started and share your secrets here! As a reminder, Sam has some great FREE education on the website. Below are links to a couple of videos that can help to [...]