How hungry are you to grow your skillset and your business behind the chair? In this video, Sam shares some Hot Tips that will support your growth and build your business. Watch now…

With society’s dependence on technology and the influence of the media, clients have become more sophisticated, knowledgeable and fashion forward about beauty. To retain them as customers, salon professionals have to be master communicators. Sam Villa recommends five tips for becoming a better communicator and mastering the biz.

We all have had those days when we come into the salon planning on a jammed packed day full of color and full highlight appointments, and then we look at the schedule and realize half of our day fell apart! Don’t worry – there are many different ways to rebuild your book even on the same day it falls apart…

Kristi Valenzuela tells us how important pre-booking your clients before they leave the salon is and shares some power words and strategies for speaking to your guests. Watch now!

Someone who is qualified to become part of the front desk team is someone who has had past customer care and sales experience. Normally we see front desk professionals come and go more often that service providers. One of the reasons is due to the limited salon budget that is available to pay front desk salaries (only 5% of your total salon’s…)

Within every salon and spa, there are service providers who believe that the front desk intentionally come in and mess up their day and schedule! What if you could change their mindset from competing to believing? Follow these simple rules and watch how your book as well as relationship with your front desk team grows BIGGER, BETTER and STRONGER each and every day!

Graduation, scooping, swelling, graduated bob … do these words mean something to you? When all stylists in a salon have the same understanding of these words, they can create, recreate, and duplicate any style by any stylist. Incorporating principle-based design theories into your salon allows stylists to talk to one another and explain what they did and how they did it so others can duplicate the look…

The hot summer months are the best time to offer additional services and retail products on purpose to bump up your sales and earn some extra cash. Here are some “sizzling scripts” you can use this Summer…

Did you know that 9 out of 10 people leaving a salon say they wish they had more education on how to recreate their new look? According to Redken, “The client’s ability to recreate their look at home has a direct effect on client satisfaction, retention and referrals.” And, guess what? The WWD Morning Report showed that, “71 percent of consumers were not given a product recommendation on a recent salon visit. It’s time to get back to retail basics and set up your “Education Station” with these five daily best practices…

There are many different types of personalities out there. Understanding a client’s personality behaviors and adjusting your approach will help you (as service providers) to grow your business! This new found “understanding” will help you offer opportunities based on the needs of these client. In doing so, selling turns into customized recommendations. You relate to your client on a higher level, leading you to actually grow your business and become more successful!