We all have had those days when we come into the salon planning on a jammed packed day full of color and full highlight appointments, and then we look at the schedule and realize half of our day fell apart! Don’t worry – there are many different ways to rebuild your book even on the same day it falls apart…

Within every salon and spa, there are service providers who believe that the front desk intentionally come in and mess up their day and schedule! What if you could change their mindset from competing to believing? Follow these simple rules and watch how your book as well as relationship with your front desk team grows BIGGER, BETTER and STRONGER each and every day!

Graduation, scooping, swelling, graduated bob … do these words mean something to you? When all stylists in a salon have the same understanding of these words, they can create, recreate, and duplicate any style by any stylist. Incorporating principle-based design theories into your salon allows stylists to talk to one another and explain what they did and how they did it so others can duplicate the look…

The hot summer months are the best time to offer additional services and retail products on purpose to bump up your sales and earn some extra cash. Here are some “sizzling scripts” you can use this Summer…

Did you know that 9 out of 10 people leaving a salon say they wish they had more education on how to recreate their new look? According to Redken, “The client’s ability to recreate their look at home has a direct effect on client satisfaction, retention and referrals.” And, guess what? The WWD Morning Report showed that, “71 percent of consumers were not given a product recommendation on a recent salon visit. It’s time to get back to retail basics and set up your “Education Station” with these five daily best practices…

There are many different types of personalities out there. Understanding a client’s personality behaviors and adjusting your approach will help you (as service providers) to grow your business! This new found “understanding” will help you offer opportunities based on the needs of these client. In doing so, selling turns into customized recommendations. You relate to your client on a higher level, leading you to actually grow your business and become more successful!

Michael Cole once said, “What would your business look like if you kept every single person that EVER sat in your chair?” You would have world domination! Statistics say that client retention is down to 25%. What does this mean? It means that you, as a service provider, need to figure out how to keep your clients and FAST!

If you attended Redken Symposium 2011 or another show, now is the time to tell your clients all about what you learned. They want to hear about the classes you attended and the brand new products on the market. When you’re excited, your clients are excited. Fill them in on the tools and techniques you gained, whether they were tangible or educational…

It’s 2011! What a perfect time to polish your professional edge! What gets practiced gets repeated! Make a plan and stick to it! New Year’s Resolutions are a great way to start fresh and to get focused on your business goals for the year. Let’s start new habits that will not only make your clients appreciate you more, but will also help you build your business and make you more money!

The Holidays are coming and going as we speak. These are the “busy” times; that one time of the year that you look forward. Your books seem fuller, guests seem happier; the overall salon environment tends to be “happier”. Utilize this unique time of the year to the best of your ability! Plan your days and execute them efficiently. Receive the most out of your time and efforts while still being able to enjoy the spirit of every holiday!