Sam Villa Blog

Redken & RDA Pro Mart Presents “Design and Finish with Sam Villa.” Dec. 11th, 2011 at San Antonio Marriott Northwest. Register Now!

Sam Villa took to the studio in NYC for a photo shoot with Redken Artist Geneva Cowen for a collection to be revealed at a later date called New York Cupcakes. Geneva Cowen’s outstanding creative color artistry is shown here…

The hot summer months are the best time to offer additional services and retail products on purpose to bump up your sales and earn some extra cash. Here are some “sizzling scripts” you can use this Summer…

Did you know that 9 out of 10 people leaving a salon say they wish they had more education on how to recreate their new look? According to Redken, “The client’s ability to recreate their look at home has a direct effect on client satisfaction, retention and referrals.” And, guess what? The WWD Morning Report showed that, “71 percent of consumers were not given a product recommendation on a recent salon visit. It’s time to get back to retail basics and set up your “Education Station” with these five daily best practices…

Michael Cole once said, “What would your business look like if you kept every single person that EVER sat in your chair?” You would have world domination! Statistics say that client retention is down to 25%. What does this mean? It means that you, as a service provider, need to figure out how to keep your clients and FAST!

It’s 2011! What a perfect time to polish your professional edge! What gets practiced gets repeated! Make a plan and stick to it! New Year’s Resolutions are a great way to start fresh and to get focused on your business goals for the year. Let’s start new habits that will not only make your clients appreciate you more, but will also help you build your business and make you more money!

The Holidays are coming and going as we speak. These are the “busy” times; that one time of the year that you look forward. Your books seem fuller, guests seem happier; the overall salon environment tends to be “happier”. Utilize this unique time of the year to the best of your ability! Plan your days and execute them efficiently. Receive the most out of your time and efforts while still being able to enjoy the spirit of every holiday!

Redken held their annual Cut-A-Thon in New York City on September 20, 2010 with precedes benefiting City of Hope. Despite the incumbent weather there was a terrific turnout of 341 guests who came out to support this great event.  Over 75 stylists and support staff come every year at their own expense from all over [...]

Ocean City, Maryland was the scene again this year for Salon Centric’s Fall Show.  And once again it was also bike week! Hairdressers and bikers – a good combo, and there were plenty of hairdressers who came into town for both events! Redken stage headliners were the ever talented Patrick Fitzwater and Jayson Morgan.  These [...]

By: Jackey Bell Crystal Focus Salon Coaching Step One: “Make the connection!” Referrals are the number one most effective way to build your clientele!  There are TWO WAYS you can track a new client as a referral, one way is if YOU pass out a business card or referral promotion card to someone you meet, [...]