Sam Villa Blog

Create volume on fine hair with Textur®

Redken Education Artistic Director Sam Villa drew inspiration from vintage images and styles to create his range of hair looks titled Black and White Texture. Crafted using the Sam Villa Signature Series Textur iron and a variety of techniques, the finished looks were photographed in black and white to show the subtle nuances in tress texture. Follow the steps below to style clients’ tresses using Villa’s new Cloud Set Technique.

Create fabulous lift with Sam Villa’s Textur® iron in this technique called Textur Lacing.

Team Sam Villa hit the road and landed in Providence, RI for the annual “Next Level” Masello Show. Headliners included Sam Villa, Wendy Bélanger, George Garcia and Carmine Minardi to name a few. Sam concentrated on “compression” cutting techniques to demonstrate today’s hot looks. But the crowd favorite was Sam’s Textur iron, which provided many “ah-ha” moments…

Wat een week! Quelle semaine! What a week! België neemt New York La Belgique prend à New York Belgium takes New York! What do 85 Redken hairdressers from Belgium do when they come to New York? They invade The Redken Exchange! And that is just what a beautiful select group of Redken stylists from Belgium [...]

im•mer•sion (noun) \ih-mur-zhun\ Definition: State of being deeply engaged or involved: absorption Immerse yourself! Dive in head first! Be focused! This intense 4-day workshop at The Redken Exchange dares you to go beyond the norm to achieve diverse results with the latest design and color trends from around the world! Sam Villa, Chris Baran, Kris [...]

Redken held their annual Cut-A-Thon in New York City on September 20, 2010 with precedes benefiting City of Hope. Despite the incumbent weather there was a terrific turnout of 341 guests who came out to support this great event.  Over 75 stylists and support staff come every year at their own expense from all over [...]

It’s rare to find Sam actually working in his home base of NYC, but this time around, that’s exactly where he was. Two times each year, stylists from Italy head to the Big Apple to attend a class at the Redken Exchange, and it’s no surprise that the educator they choose to learn from is [...]

Sam’s Texur® Iron has become one of the hottest tools in the industry today.  The looks to be achieved are endless and what better way to get some of these hot techniques out there than to shoot the step-by-step techniques with live models for an upcoming “technique” brochure. Well, that’s just what Sam did! Two [...]

At a lot of salons I visit, the owner begs me for help in changing the competitive atmosphere that can turn off clients. Successful salons bring together not a group of individuals, but a team of individuals. How much do you contribute to your salon’s team? Ask yourself how well you fit the profile of [...]