Enter for your chance to win 1 of 5 Artificial Texture DVDs from Sam Villa! Winners will be announced on Thursday, February 28th.

Each time a stylist at a Sam Villa Salon Retail Account sells a Sam Villa Tool, they are entered for a chance to win a class at the Redken Exchange taught by Sam Villa, as well as a $500 Visa Gift Card to be used at their discretion. Names are drawn twice a year, and the first drawing on Friday, February 1, 2013 in Orlando awarded the prize to…

Clean tools are crucial for optimal performance, but even more importantly, it can help prevent infection when accidents occur. Tools such as razors and shears can accidentally penetrate skin and cause infection. Cleaning tools reduces the risk for both clients and stylists. Let’s review the proper way to clean your professional styling tools…

Keri Bailes of Ashley’s Alley Salon and Day Spa in Columbia, SC was recently on the Live @ 5 segment for WLTX News 19 offering tips for controlling naturally curly hair in hot and humid conditions. Keri recommends specific Redken products for maintaining and managing curly hair and also explains why she prefers to use [...]

Sam Villa Presents “Thermal Tool Styling Tips & Tricks” Tuesday, September 14th | 6 PM CST (7 PM EST) REGISTER FOR FREE NOW!

August, 2010 (New York, NY) – Sam Villa, founding partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue, designs tools for stylists aspiring to be the best…at the top of their game!  This October, Busy Scissors© Video Game for Nintendo Wii and DS, the first virtual hairstyling simulation game from [...]

Hey friends, here’s a Hot Tip for you when working with thermal styling tools: Research has shown, the repeated use of styling tools with temperatures above 392° Fahrenheit dulls shine and fades artificial hair color. So here’s your Hot Tip: turn your iron to a lower heat setting and work through the hair with slower [...]

By: Jackey Bell Crystal Focus Salon Coaching PART I: “The Opening” What if there was a way that the front desk team could help the stylist team make more money? Well guess what, there is! The client connects with the front desk three times a visit, twice before they actually sit in the stylist chair; [...]

Chicago, 2010, What a city and what a show! Word has it that it was the most successful show in ABS history! We came to ROCK IT! Three days of non-stop sales in the Redken arena – we had a blast and it was great to see our Chicago friends once again. Sam Villa, Kris [...]

The reason most stylists want a HOT flat iron comes from their technique. It’s important to understand the 3 factors that come into play to get a perfect flat iron pass. Heat – Correct temperature for the hair type Compression – Smoothes the cuticle Tension – Stretching the hair Heat breaks the hydrogen bonds – [...]