Incredible lightweight design - at less than 1 pound, reduces muscle strain;
Comfort handle for all day use.
Patented Evolution-Turbo Compressor Technology delivers intense power
with quiet airflow resulting in accelerated drying time.
Built-In Ceramic / Tourmaline Ion Generation creates shine while reducing static and
frizz, resulting in smooth, shiny finishes.
2 Rotating Nozzles - 1 wide to expand airflow while drying long thick hair,
1 narrow for polished finishes plus a deep-bowl diffuser for natural
curly & wavy hair.
The E-T.C Light Professional Ionic Hair Dryer is made exclusively for Sam Villa
in cooperation with the GammaPiu Company in Italy, well regarded for their
design innovation and top quality performance. It's compact (only 18 cm long),
light-weight (less than a pound) and has a patented Evolution-Turbo Compressor
that delivers intense power quietly - all features contributing to an
ergonomically correct design that reduces muscle strain.
"I wanted to make sure I could create a blow dryer that fit into my ergonomic philosophy,
especially when it came to the weight and sound. I was determined to develop a very light
and quiet blow dryer that's durable and powerful with an ergonomic handle for comfort so
hair can be dried as professionally at home as it is in the salon."
Durable and Powerful
The E-T.C Light Professional Ionic Hair Dryer utilizes patented Evolution-Turbo Compressor Technology
in an ergonomically correct blow dryer that delivers intense power and airflow in a quiet, incredibly
light dryer. Drawing 1750 watts - the airflow and speed measures are equal to or better than most dryers
requiring 1875+ watts!
The dryer features two heat settings and two speed settings, and a cool shot button to lock in styles
and promote luster.
Built-In Ceramic/Tourmaline Ion Generation
Creates shine while reducing static and frizz, resulting in smooth,
Unlocks easily to facilitate effortless cleaning.
The E-T.C Light Professional Ionic Hair Dryer exclusively from Sam Villa
also comes with two rotating concentrator nozzles (wide and narrow) and a
deep bowl diffuser. Villa explains that when a nozzle is positioned
vertically to the blow dryer, the airflow to the head is minimized and
surface area reduced.
If a nozzle is turned diagonally, the air will flow around the head hitting
a larger surface area, which will dry hair faster.
Wide nozzles should be used for drying long thick hair to expand the width
of the airflow.
Narrow nozzles are used for polished finishes when more air concentration
Take the nozzle off for fine hair - it should be blast dried 80% to pump up
the cuticle for volume. Then, apply Redken aerate 08 and continue to blow dry
with a narrow nozzle and round brush for volume and control.