Building Your Salon Business Through Grassroots Marketing

You've just completed your salon apprenticeship or finished hair school and you have been accepted into a salon - now comes the part where you must build your clientele.  Times have changed over the years; instead of guests lining up to make an appointment we as stylists must focus on referral business and marketing ourselves through social media and grassroots campaigns. 

In this video, Sam Villa and Sean Larusso from Madison Avenue Salon & Day Spa in Phoenix, AZ sit down to discuss ways that salons and stylists can market themselves to attract new business. 

SalonSense guides you to get more out of your salon business. Learn more!

Salon retail sales incentives and client retention tips

Sam Villa and Sean Larusso from Madison Avenue Salon & Spa in Phoenix, AZ sit down to discuss retail incentives in this episode of SalonSense.

Successful retail sales in the salon is an essential part of creating a profitable business.  Did you know that client retention is tied to retail sales?  In fact, if a client buys from you/your stylist three separate times the retention rate is off the charts!

If you have stylists in your salon that are afraid of recommending products during or after an appointment, this video for you!   Discover key retail tips and incentive programs that will create customer loyalty and improve the bottom line of your salon business.

Finding a qualified salon front desk person

In this first episode of SalonSense Sam Villa sits down with Kristi Valenzuela from Crystal Focus Coaching to discuss how to hire a qualified front desk person. In this video you will learn:

Why you should hire a qualified sales professional and not your babysitter to run your front desk
- How to establish an associate program to set your salon up for success
- How much of your budget to allocate toward hiring at the front desk
- What qualities to look for in a front desk employee
- Monthly goals for the front desk
- ...and so much more!

Learn more about Crystal Focus education and discover how to turn your front desk into a profit center.