Let’s talk about What’s the Buzz. Type of fabrics that we are seeing, iridescent types of fabric. We’re seeing shiny materials, we’re seeing metallics. How does that relate to hair? There’s that sleek, smoothed, polished into a ponytail that’s then frizzed. Here’s that sleek, smoothed, polished and then you’re seeing things that are textured underneath. That’s what’s so cool about it. That’s one reason why I decided to come out with a texture iron. The texture iron is not a crimping iron, it’s a tool that allows you to create texture where you want to create texture. Let me give you an example. Imagine this, a client that complains that their hair doesn’t take curl. I’m simply going to take the texture and I’m going to bump all the way through their hair, just randomly bump it all the way through, random sections. Now what I have done is that I’ve disrupted the natural texture of their hair by taking it and placing a ribbed type of heat on it. Now I go over it with a curling iron and the curl is going to hold better. It’s almost like me going in and people saying ‘Sam, does this not damage the hair, it’s heat, heats going to explode that hair shaft?’ Let me ask you this. If you had a fine hair client, what is one of the first services you would recommend to give them a bit more body? What would it be? Ok, volumizing shampoo, talk about a service. I’ve got fine hair? More movement. Great. What’s going to alter the texture of that hair? What would I do to it chemical wise? Perm, good, we’d perm it. I don’t want to perm. Then we’d do what? Color, yes. In most cases we are highlighting the hair. So when we’ve gone in and highlighted fine hair you’ve give it what? You’ve given it more body, you’ve adjusted the texture. In today’s world imagine this. They are not chemically-dependent because they may not be able to afford it. So what I want to do is to be able to help the through other means which is going to be heat appliance that is going to help them get the texture and the volume that they need.