Media Contacts: Suzanne Quinn | Glow Communications | Tel.: 207-781-2598 | squinn.glow@me.com

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Behindthechair.com The Makeover Issue
Texture Lacing

If your backcombed upstyles need more support, drop that comb! Sam Villa's fresh approach to backcombing is accomplished with a thermal tool and creates unimaginable hold and support. "This technique is great when you want to create a pad or cushion to support any updo," explains Sam. "Add character to your styles. Get creative! Get ready to create mile-high style"!

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Behindthechair.com The Makeover Issue
Texture Lacing Final Look

Finished look for Sam Villa's Texture Lacing technique.

Hair: Sam Villa
Photography: Frank Louis
Makeup: Blue Michael
Wardrobe Styling: Aristeo Tengo

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Behindthechair.com The Makeover Issue
A Tool to Kill

When it comes to tools, my Sam Villa Textur Iron is my ultimate secret weapon. There are so many things I can do with it! I love using it at the root area to give hair volume.

—Tina Huff
Cost Cutters | Mifflintown, PA
BTC Member Since 2008

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Behindthechair.com The Makeover Issue
Sam Villa's 5 tips for a no-fail makeover consultation

A makeover can be an amazing experience for both the client and the hairdresser. Or it can be a disaster. It all depends on how you approach the consultation, says Sam Villa, founder of the Sam Villa® brand and Redken Education Artistic Director. "You must make a personal connection to assess the client's personality and lifestyle, and to get a sense of the client's ultimate goal," he says. "Makeovers should boost clients' confidence and how they see themselves, and in order to do that, the stylist and client must join forces and create a plan of action together."

Here are five tips from Sam for conducting makeover consultations that ensure a successful outcome every time.

  1. Take your time. The consultation you conduct for a makeover should go more in depth than a regular consultation. Plan to gather detailed information about your client's lifestyle, personality, personal preferences and devotion to style and fashion. "And be sure to discuss the details of current events in your client's life!" advises Sam.
  2. Cover the "five factors." Each makeover strategy should be based on these points: maintenance, length, tools, products and color.
    • Maintenance: What resources can your client devote to maintaining his or her look? How often can he or she afford to visit the salon for upkeep?
    • Length: How short is your client willing to go? Conversely, how long does she want to keep her hair? When a client with long hair wants it lopped off, that's a big red flag. "She may be going through a traumatic period in her life and thinks a drastic change is in order," notes Sam. "Coachg her to take it a step at a time. Take a little off during the first visit, then revisit the idea at her next appointment. It may take two or three appointments to get where she thinks she wants to be, or she might be very happy after the first try."

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Behindthechair.com The Makeover Issue
Sam Villa's 5 tips for a no-fail makeover consultation CONT...

  1. Tools: Which tools are your clients familiar with and how do they like to use them? The tools clients use on a daily basis can tell you a lot about their personal styling habits. For instance, if a client normally uses her hands while blow-drying, it reveals that she is low maintenance. For the stylist, therefore, the best option is to create a wash-and-wear style instead of a look that requires intricate brushwork or thermal tools.
  2. Products: Products tell you a lot about a person. If a client uses mousse, she likes volume. If she likes lotion, it indicates that she favors soft touchable hair with light hold. Gel fans go for control and firm hold.
  3. Color: Color is the frame to the picture. Use it to accentuate skin and eye tone as well as to highlight facial features, texture and interest in the cut.
3.  Keep it simple. Have a client that is afraid of change? Offer soft subtle changes like a simple angle in the front, a side-sweeping fringe, shattered ends or disconnected texture. "Often," says Sam, "a slight change can have a huge impact."

4.  Show and tell. Make it easy for clients to love a makeover by giving them versatility and a "double identy" for holidays and special events. Show them how the style looks if you tuck the hair behind the ears. Pull the front up and leave the back down. Texturize it. Straighten it. Show your clients how it's done!

5.  Build on your success. Most makeover clients are first-time clients, coming to you because of your positive reputation. "Use this as a business-building opportunity!" says Sam. "Call the makeover client a week after the service and ask what he or she is enjoying about the new look and what he or she may find challenging."

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Modern Salon Magazine
Station Break: Rodney Cutler

Modern Salon explores Rodney Cutler's 57th Street flagship location in New York City. Take a look at Rodney's station to see what he's using, including Sam Villa's TEXTUR iron!

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Modern Salon Magazine
firstchair.com Winter Edition: Brushes

Your grooming go-tos have a specific type of construction for a specific styling purpose. Be sure you're using the right tool for the right job! Check out Sam Villa's Deluxe Bamboo Paddle Brush.

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Modern Salon Magazine
firstchair.com Winter Edition: Combs

Combs are made from a variety of materials, such as pultipurpose plastic, unbreakable carbon, heat-resistant silicone adn even lightweight bamboo. The basic comb with its wide handle for detangling is fairly standard, but specialty combs exist for almost every hair process—color work, perming, teasing and styling. Learn more about Sam Villa's Signature Series Combs.

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Modern Salon Magazine
firstchair.com Winter Edition: Irons

Styling irons have become indispensable in the salon. Whether it's a flatiron or curling iron you're reaching for, you'll want to have it hot and ready. Don't forget about using irons to manipulate the texture of the hair! Learn more about Sam Villa's Textur iron.

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Behindthechair.com On Paper
Redken Symposium | Las Vegas

From brilliant new color trends to inspired cutting advice and insightful business tips, Redken Symposium crammed more amazing beauty biz tips into three days than we ever though possible. Joining over 9,000 stylists, we jetted from class to class and soaked up information from top Redken educators like Sam Villa, David Stanko, Kristi Valenzuela, Kris Sorbie, Dhaniel Doud and many, many more. We left Las Vegas full of helpful knowledge. Redken, you rocked our workd once again!

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Behindthechair.com On Paper
Blades of Glory

Nothing can sideline your career faster than repetitive stress injuries like tendonitis and carpal tunnel syndrome, which is why it's so important to choose the right pair of shears. Ergonomics is key because it actually contributes to your health and productivity. Let's say the shears you're currently using have an offset handle that forces you to hold your arm in a horizontal position. "It's unnatural. Try doing that for 30 years and see where it gets you." says Sam Villa, a Redken educator who created his own line of tools, including shears with a crane handle and forward-set thumb ring. The difference? It forces you to drow your elbow, which takes the pressure off the shoulder.


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