Media Contacts: Suzanne Quinn | Glow Communications | Tel.: 207-781-2598 | squinn.glow@me.com

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Modern Salon Magazine
Strong and Green

Sam Villa, founder of Allvus LLC and Redken education artistic director, has revamped his signature hair brushes by manufacturing them from bamboo. Bamboo is strong, durable, fast growing and sustainable. The brushes are lighter with longer handles to reduce strain from repetitive motions.

The Sam Villa Signature Series brushes also feature boar bristles and tourmaline-infused nylon fibers. The collection includes a small round brush, medium oval and large ovals, a styling brush, a 9-row finishing brush and a paddle brush.

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Modern Salon Magazine
Tool School

Check out the latest books, DVDs and technical guides designed to educate stylists and grow business.

The Aspire Tour four-DVD set from Sam Villa includes BOBology, The Convertible, The "V" and The Bardot styles. Shot in salons across America, the DVDs feature Villa teaching stylists on camera and in a reality show format so viewers can see the exact tools used to create some of his famous styles. Villa will launch the 5th DVD in the series at America's Beauty Show next month.

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American Salon Magazine
INSTUDIO: Hot Shots

Cloud Nine
Crimped and textured hair is all the rage these days, and Sam Villa offers stylists the chance to create this look using his Textur Professional Texturizing Iron, which has three different temperature controls, including one for color-treated hair, and creates a variety of textured styles. Here, he discusses how he achieved his Textur Cloud Set technique for intense volume, reminiscent of cotton candy.

See the steps here.

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American Salon Magazine
Education Roundup

Sam Villa inspires hairdressers to experiment with diverse shapes and techniques to transform the ways they view hair. Sam Villa education can be accessed on its website, as well as at trade shows and classes at the Redken Exchange. Offerings include The Aspire Tour, a reality show format shot in salons across America and featuring real stylists on camera, supplies viewers with a front row seat and access to valuable information on techniques and tools, such as the Sam Villa Signature Shears, Brushes, Combs and irons.


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American Salon Magazine
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