Media Contacts: Suzanne Quinn | Glow Communications | Tel.: 207-781-2598 | squinn.glow@me.com
March 2011
CLICK THE IMAGE TO ENLARGEBehindthechair.com On Paper
FASHION INSPIRES
The beauty and fashion industries are genius at reinventing style - every season, all eyes turn to the experts with the expectation of being blown away with fabulousness! As artists, creating is what makes stylists tick, everything is fodder for inspiration - books, art, music, architecture, and of course, FASHION! Fashion may be the most influential, partly because it's beauty's partner in crime.
Sam Villa was inspired by Spring 2011 shows like Mie Mie, Rochas, Yves Saint Laurent and Stella McCartney for the creation of CutOuts, the fifth DVD in "The Aspire Tour." Teh intricate cut outs, sheer panels and slits used to create interest, shape and proportion led him to apply that same concept to fine hair. This new DVD teaches stylists what to cut and what NOT to cut to create fresh moveable texture and silhouettes. Fine hair is a fabric. Since 60% of people have it, stylists should be inspired by it.
Like spring fashions, CutOuts relies on shape, cut outs and disconnection to create interest. It's a progressive disconnection technique where horizontal layers are cut into larger shaped sections of triangle, circles, diamonds, etc. The shape of the section and cutting angle determine the specifics of each cut, all with blended detached panels that create soft movement. It's quicker and easier than retexturizing and allows hair to collapse with more interior movement, less weight and a sense of frothy volume.
March 2011
CLICK THE IMAGE TO ENLARGEAmerican Salon Magazine
Redken Symposium
Highlights from the 2011 Redken Symposium in Las Vegas, NV at the Mandalay Bay Resort & Convention Center.



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