Media Contacts: Suzanne Quinn | Glow Communications | Tel.: 207-781-2598 | squinn.glow@me.com

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Fitness Magazine
Mane Mission - STRENGTH

Lower the heat. "Blow-dry or flat-iron, but don't do both." Rhys says. Are you a flatiron fanatic? Try one slow pass rather than several quick ones, suggests Sam Villa, education artistic director for Redken Fifth Avenue.

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Fashion Club Magazine - Russia
Stylist Choice Awards 2012

Sam Villa at the Redken Symposium Europe - covered by the Russian Magazine, Fashion Club

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Canadian Hairdresser Magazine
Hot Tools

Sam Villa's new Swivel Shear enables stylists to cut hair in any position by allowing them to move from vertical to horizontal to point-cutting position by steering the blades with the index and middle fingers, so the elbow stays down, wrist stays straight and the hand stays open.

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Modern Salon Magazine
Tailored Simplicity

Redken artists Sam Villa and Dhaniel Doud teamed up for this MODERN session to create a new look for a model with naturally curly, virgin hair. "My objective was to make the graduation the hero," says Villa, who cuts using compressed, larger sections for a soft edge. "We are looking for discipline, and to create careful disconnection."

Doud, who smoothed the hair with Redken's Shape Control prior to finishing the cut, says it's important for smoothers to remove bulk and frizz, but maintain texture. "Shape Control gives the client more texture control and allows versatility," Doud says. "It offers that smooth look without spending hours to achieve it. Smoothing treatments have revolutionized our industry over the past three years. Clients today have more options and are leaving the salon happier than ever."

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Modern Salon Magazine
Tailored Simplicity

Smooth Versatility

1. Begin with the cut on cleansed hair. Section the hair as shown.
2. Begin the cut in the back below the occipital. Project the first section, bevel fingers, and cut straight across.
3. Now move to the section along the occipital. Project at 90 degrees from the curve of the head, and cut vertically.
4. Using this as a guide, direct all sections from along the mid section back and cut to the guide.
5. Cut to blend the outermost side sections.
6. Direct the center section back, and cut to the guide.
7. Lift the crown up and back slightly. Cut to the desired length. Direct all sections along the top back to this point and cut to the guide.

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Modern Salon Magazine
Modern Contributors

Sam Villa & Dhaniel Doud

Education Artistic Director for Redken 5th Avenue, Sam Villa has become a favorite among salon professionals and session artists. Villa teamed up with Dhaniel Doud, Redken Education Manager, for their shape transformation, "Tailored Simplicity," on page 96. Doud, an educator for more than 20 years, has been featured on the pages of Teen People, YM, Allure and MODERN, and has been seen on television for the MTC Video Music Awards, Billboard Awards and Soul Train Awards. He is a Senior Evaluator for the Redken Certified Haircolorist program and is the Education Manager for the Haircolor and Texture Categories.

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Beauty Entertainment Magazine
BE! Editor's Choice

Professional Sanitation:

Clean with a brush cleaner and hot soapy water to remove all buildup. Then, place in a dry sanitizer with a germicidal bulb. Do not soak; bamboo is not meant to be soaked in liquid.

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Behindthechair.com On Paper
Sam Villa - The Messenger

Sam Villa graces the cover of Behindthechair.com On Paper - The Education Issue

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Behindthechair.com On Paper
Sam Villa - The Messenger

Sam Villa - The Messenger article from The Education Issue of behindthechair.com On Paper Magazine

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Behindthechair.com On Paper
Sam Villa - The Messenger

The Messenger

Why Sam Villa is Beauty's Chosen Educator

Like most devoted mothers, Sam Villa's mom has a bulging family scrapbook—a cache of treasured memories documenting her pride in her children's accomplishments. At the very front of the book is a yellowed clipping, torn from the family's hometown paper in Carlsbad, New Mexico when the Villa kids were small. The clipping is from a local newspaper columnist—Sam's next door neighbor in his predominantly white neighborhood. The clipping contained a mean spirited quote, complaining that "these local kids are all a bunch of brown monkeys who climb trees and will never amount to anything!" Really?

Today, Sam's brother is a retired attorney. His sister has an important administrative position at the University of California in Santa Cruz. And Sam? He, of course, is an award-winning, world-traveling educator and motivator, and a multiple recipient of behindthechair's coveted Stylist Choice Award for Educator of the Year. "To this day," laughs Sam, "My mom clips articles about all of us and sends them to that nasty neighbor." ....

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Behindthechair.com On Paper
Sam Villa - The Messenger

Sam's first two weeks in beauty school were a complete disaster. "I couldn't hold a comb, cut a straight line, do a finger wave. I was sure that I had made a terrible life decision!" Sam remembers. But, then one of those life moments happened. Sam's dad called to tell him he was taking Sam to a hair show. But, not just any hair show. "Imagine this," says Sam, "Vidal Sassoon, with Roger Thompson, Christopher Booker and Alan Benfield Bush. Wait—and did I mention the beautiful girls? It all clicked! I looked at my dad and said 'Dad, that's what I want. I want to be up on that stage. I'm GOING to be on that stage one day.'" ...

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Behindthechair.com On Paper
Sam Villa - The Messenger

The Stylist Choice award means the world to him, Sam says, because it's not bestowed by a company or a panel of judges. The SCA voters are the stylists themselves. The award is truly the people's choice.

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Behindthechair.com On Paper
Sam Villa - The Messenger

Sam Villa - The Messenger from the Behindthechair.com On Paper Magazine - The Education Issue

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Behindthechair.com On Paper
Sam Villa - The Messenger

Donnelly put Sam on Redken's Compass Design Team, and within a year, he became a Redken National Performing Artist. In 2000, he left California and moved to New York to devote himself full-time to his new life as an educator. There, he was groomed and mentored by Redken's education experts, including Christine Schuster and an expert facilitator named Blair Singer. "What I learned from each of these wonderful people has been invaluable. They've taught me to focus on teaching what the learner needs—not what the teacher wants to teach. What I mean is that education needs to be learner centric. Often I feel that so much education being taught in the market is so difficult for hairdressers to grasp and understand—and it's not relevant. Why are we doing cuts and color that hairdressers don't understand or can't take back into the salon tomorrow? Yes, years ago, we'd do shows with lots of glitz and glamour, big lights and all the dancers you can fit on a stage. That was nice then, but things have changed—the market has changed. Hairdressers need value for their money. They need relevant education."

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Behindthechair.com On Paper
Sam Villa - The Messenger

If Sam wants to do anything in life, it's to build hairdressers' confidence. "I love inspiring people to do so much more than they thought possible—to really make them push themselves without boundaries and believe they can do whatever they set their minds to. Confidence is so important but not always easy to find. When you're confident, you're motivated and your life changes," Sam says. And Sam's mission is to teach hairdressers to build their confidence by breaking down educational concepts, to make them understandable. "I'm not an innovator," he declares. "I'm an educator, a messenger. I go out, find the trends and provide them in simple, easy to learn techniques."


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