Media Contacts: Suzanne Quinn | Glow Communications | Tel.: 207-781-2598 | firstname.lastname@example.org
American Salon Magazine
Ahead of the Curve
Sam Villa, Redken education artistic director, predicts that we'll be seeing less stick-straight hair this fall. "Even if your client wants her hair straight, she also wants some volume," Villa says. "I'm using a flat iron to create more bevel, more movement and more texture." Instead of using a comb while flat-ironing the hair, Villa uses a round brush to work from midshaft to ends. Then he kicks or flips the section by turning the palm of his hand to face him so the brush grabs the hair. Next, he rotates the iron and compresses the hair, rolling the hair as if he was blow-drying to get the kick he's looking for. By heating the hair before compressing it, Villa lets his round brush provide the kick and is able to get a lot of volume without using a blow-dryer.