As the Sam Villa Community continues to grow in 2020, we will support our community by focusing education on foundations with a laid-back approach. The beauty industry seems to be leaning towards ‘personalities’ yet, expect skill to be shown. Authenticity leads the way for the Sam Villa ArTeam as we continue to turn to what is natural, honest, and real. Our education endeavors in 2020 will expose more “realness” and practical approach that can be absorbed easily and immediately implemented at the chair.
In 2020, the attention to “precision mindset” has pushed a button in the industry as tighter shapes are hitting an upswing. The modern shag has no intention of disappearing in trend as it has now pushed to a modern mullet and both shapes move towards a leaner design. Cuts today are created to evolve from the ‘fresh from the salon’ look to a more organic, lived in feel as the consumer embraces natural movement.
Great finishing continues to be a necessary skill set as we embrace natural texture or recreating a natural texture through technique, tools, and product. As the braid, knot, and twist dance rambles on; we embrace the same foundational approach in long hair education.
At Sam Villa, we continue to be inspired by the quest for connection and pledge to be a resource for that connection of ideas, people, and the salon industry.
Allow your authenticity to shine this season and invest in yourself, your career, and your future success through education.
Allow your authenticity to shine this season with LIVE education as we invest in you, your career, and your future success through on-line education.
See you live in 2020!
The Sam Villa ArTeam