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How To Boost Color with Your Flat Iron

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    Haircolor need a little boost?  Close the cuticle with a flat iron - the key is using a safe temperature setting.

    • “High heat explodes bonds in color molecules, so when it’s applied to colored hair, the bonds break and color goes down the drain.  Use medium heat on color so color molecules stay put,” explains Sam Villa, Education Artistic Director for Redken 5th Avenue and Founding Partner of the Sam Villa® brand.
    • The cuticle is the only visible part of hair, so its condition directly relates to how hair looks and feels.  When it'’s open, it contributes to frizz, split ends and dullness. Close the cuticle and you get maximum light reflection that intensifies color and shine.

    The Sam Villa Signature Series SLEEKR® flat iron protects the integrity of hair with Targeted Temperature Technology that ensures consistent temperatures for specific hair types.  Temperatures are represented by LED lights so you always know your working temperature.  LOW (Green) 375°F for fine hair, COLOR TREATED (Amber) 392°F and HIGH (Red) 410°F for resistant and virgin hair types.