Deep side parts are where its at this season and the key to creating a flat, exaggerated, side part is to use a comb when blow drying instead of a brush. Hair is being redirected from its natural growth pattern, a brush can't get as close to the scalp as a comb to redirect the base of the hair shaft - it can be done with a brush, but it wont last as long.
You need tension and heat - the fine teeth of the comb provide tension and the blow dryer should be on medium to high heat to reform bonds.
How To Create an Exaggerated Side Part
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Hair: Geneva Cowen for Sam Villa®
Photographer: Shalem Mathew