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Embrace The Beard - A 'Growing' Trend

Andrew Carruthers

Author Andrew Carruthers | Education Director for Sam Villa

Beards, beards, and more beards! Wether you're a fan of the mountain man look or not, from Hollywood to hipsters, the beard is in. We're not just talking a little 5 o’clock shadow either. This is facial hair that even Grizzly Adams would be proud of.

Joe Manganiello (Alcide in HBO’s 'True Blood' series) is a perfect example of taking the biker look and making it current while George Clooney and Jon Hamm (Don Draper in 'Mad Men') juxtapose their very dapper style with a rough and manly long scruff.


So, why are beards a widespread trend right now? In the late '90s to early 2000s, men made a shift toward allowing more femininity into their lives... the world dubbed it "metrosexual".

Since that time, there has been a slow rebalancing toward masculinity and it has lead us to this point where men and women alike are wanting a more classic vision of what "manliness" is.  Also, with a strong trend toward very clean barbershop style haircuts, sporting a scruffy beard keeps guys from feeling too polished.

Here are three tips for maintaining the perfect beard:

  • Maintain it!
    Your trying to look mountain manesque… not like you got stranded in the mountains for months.  This is a great add-on service in the salon. Many of your male clients are clueless on how to operate a pair of scissors, so do the work for them.
  • Shampoo and Condition.
    You’re not going to get much love from your significant other if kissing you is like making out with a Brillo Pad, so soften it up by using great products.  We love the Redken for Men clean spice 2-in-1 shampoo and conditioner as a one stop product.
  • Know when to give up.
    Sorry guys, but if you can only grow 15 hairs on your chin and some odd patches on your upper cheek, it’s time to let go of your dream of growing your own scarf for winter.

It’s been a long time in the making and we are all very happy to see an age of rugged manliness that will have staying power.

Don'’t worry, if you'’re an employee of a face razor company - you don't have to worry about job security… like most trends, the hefty beard will come and go.  But, for now, let it grow... let it grow!