The key to creating a flat, exaggerated side part is to use a comb when blow drying instead of a brush.
Hair is being redirected from its natural growth pattern, a brush can't get as close to the scalp as a comb to redirect the base of the hair shaft - it can be done with a brush, but it won't last as long.
The key to redirecting hair is tension and heat, the fine teeth of the comb provide tension and the blow dryer should be on medium to high heat to reform bonds.
Exaggerated Side Part:
- Apply Redken blown away 09 protective blow dry gel to towel dried hair for control.
- Use a professional comb with fine teeth (its made to work with heat styling tools) to section part.
- With the nozzle on the end of your professional blow dryer, directionally dry hair (medium to high heat) to the side, making sure to grab hair at the scalp with the comb.
- Finish with Redken fashion work 12 for touchable hold.