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How To: The Heiress - Fishtail Braid Up Style

Geneva Cowen

Author Geneva Cowen | Artistic Director for Sam Villa

Looking for go to updos for the spring prom and bridal seasons? Geneva Cowen created this look in minutes and you can too.

It's simple, easy and anyone from a high school beauty queen to a blushing bride can pull it off.

Heiress Updo - Step by Step:

  1. Apply Redken iron shape 11 (to protect, lock in thermal styling and preserve color) and directionally blow dry hair in the direction of desired volume with a professional styling brush.
  2. Working in sections, tap a texturizing iron down each section to texturize the entire head - it expands the hair, alters the texture and creates a solid foundation for updos.
  3. Put hair into a high ponytail.
  4. Fishtail braid the hair in the ponytail with large sections and then gently pull hair to loosen the braid.
  5. Flip fishtail forward and secure with pins.
  6. Finish with Redken control addict 28 high-control hairspray.



Hair: Geneva Cowen for Sam Villa
Art Direction/Color: Geneva Cowen
Hair Assistants: Tina Calzaretta and Mary Urban
Photographer: Shalem Mathew; Assistant: Mitch Kitter
Makeup: Paula J. Dahlberg
Fashion Stylists: Pascal Sauvageau and Jeremie Cote
Dress: Duy