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What It Takes To Be A Real Blonde

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    Want to know what it takes to be a REAL blonde like Gwen Steffani? Colorist Geneva Cowen gives us the scoop on how to keep blonde true…

    “One of the things we hear from blondes is they love their color when they leave the salon, but when they return it looks a little brassy.  The number one key to keeping perfect blonde tone for the six weeks between services is structural integrity.  If hair is damaged, it has a difficult time holding onto color to keep it neutral without unwanted warm undertones.  Redken Extreme Hair Strengthening Shampoo, Conditioner and Anti-Snap Distressed Hair Treatment are an amazing combination to keep delicate blonde hair in shape.  For thermal protection, try Redken Satinwear 02 prepping blow-dry lotion – it’s essential for protecting fragile blonde hair when using heat tools. Hard or well water can also wreak havoc on blondes and can even cause an orange or green tone. If you struggle with hard or well water, use Redken Hair Cleaning Cream Shampoo once a week (depending on the amount of buildup in water and number of shampoos per week) to remove copper, iron, hard water minerals and styling product build-up. Keep your hair healthy and your blonde will stay true!”

    Do you have any tips for keeping your blonde hair looking beautiful between services? Share your secrets in the comments below!