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Theres a lot of shaking and baking going on - it's a habit many fall into and it can lead to an unimpressive finish on some hair types.
Sam Villa advises against shaking blow dryers when finishing, as this tends to increase frizz and minimize airflow and temperature, which lengthens drying time. The exception is when drying fine hair, and then it's ok to shake the dryer, without a nozzle, until hair is 80% dry to rough up cuticle and create volume. Then put a nozzle on and apply Redken aerate 08 bodifying cream-mousse to protect hair from heat damage for the remainder of the styling.
Over drying (baking) hair, damages all hair types and reduces the health of hair and shine. Instead, focus on closing the cuticle by stretch drying with a round or oval brush and using a cooler temperature to promote smoothness and high shine.
The Sam Villa E-T.C. Light Ionic Hair Dryer is ideal for smooth finishes because of it's built in ceramic/tourmaline ion generation that promotes shine and reduces frizz. It also features three heat settings, two speed settings, and a cool shot button to lock in styles and promote luster.
Are you the shake & bake type? Try using a nozzle as well as sectioning the hair when drying at home and let us know how this changes your results! Share your comments below.