Sam Villa
In-Salon Education


Sam Villa
In-Salon Education


Authenticity leads the way this year as we return to what is natural, honest, and real to each of us. Even the voice of the 60s beatnik can be heard inspiring the world to reach for simplicity. Hairdressers can release their sense of creativity to design looks for their clients that are truly built to suit today’s lifestyle.

The team explodes as everyone is looking to cash in on “Fringe Benefits” with short, shagged, and micro fringe for the guest looking to make a bold statement while social media is flooded with 70s inspired long curtain fringe for a softer aesthetic. These add an element of interest to the long reigning champion of hair trends the lob. But now, the lob is taking on a slightly different silhouette to stay current with the up and coming challenger for the top seat the modern shag as layering continues make a strong statement. Both shapes move towards a leaner design with shorter detached surface layers and loose extended perimeters. Cuts are created to allow hair to move in all directions and the more rigid sides from the continued barber influence are being shaped with shears and razors to get away from the “fresh from the salon” look.

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Great finishing continues to be a necessary skill set yet we are now embracing true natural texture or recreating a natural texture through technique, tools, and product. And, dust off your rollers, round brushes, and curling irons because volume on top has finally returned!!! Braids, buns, ponys, and upstyles benefit from the same desire for more natural looks. Incorporating disheveled tendrils of natural movement update simple classic looks and accessories such as scarves, decorative pins, or even a well placed bobby pin eliminate the need for complicated details.

Allow your authenticity to shine this season and invest in yourself, your career, and your future success through education.

The Sam Villa ArTeam

Booking Request

Please complete the form shown below. Once received, our Education Team will contact you to confirm your booking request and begin the planning process.

Our Artists

Sam Villa

– Co-Founder of Sam Villa®
and Global Artistic Ambassador for Redken –

Sam Villa is changing the industry, one hairdresser at a time. Whether teaching face-to-face in small hands on classes, on main stage, or reaching his millions of social media followers, Sam changes people. He is a true leader that brings out the best in others. As the 2017 NAHA Lifetime Achievement Award Winner he is known for doing things differently to challenge, inspire and motivate change. His encouragement to stylists is unrivaled, as he genuinely wants each one of them to reach deep to identify how they can make a change to promote their own growth. Sam’s talents stretch far beyond his brilliant cutting and finishing skills; he has a plethora of business skills that enliven stylists to think about how they speak to their guests to add value behind the chair.

“Sharing is the greatest gift we can give one another to help each other grow and prosper, we all need to pay it forward,” says Sam. Consistent research, along with a respect for the fundamentals, Sam is always on the move for new and unconventional ways of cutting and finishing hair – like using a flat iron for versatility, texturizing iron to create hidden volume and using disconnection to create styles that look blended and can be worn in multiple ways. He is a true messenger sharing his knowledge with stylists in hopes that they too will share with others to enrich the industry upgrade the industry by respecting and supporting one another – #ArtistsSupportingArtists.

Sam is in his glory and most comfortable when teaching – a natural transition from his early coaching days in sports. Practice, practice, practice, until you master the craft and then share with others, so they too can become successful! Whether facilitating an in-salon class or on a stage at a major event, there is always something to be discovered and learned. “Stylists need a good understanding of the fundamentals of basic techniques, once mastered, they can be manipulated to create modern silhouettes and textures,” explains Sam.

“It’s time to SHOUT IT OUT! The way for us to BE better is to COME TOGETHER as an industry, and the SHOUT begins here with Sam Villa and Redken!” adds Sam.

Sam is co-founder of the Sam Villa® brand (Allvus, LLC) targeting stylists, as well as consumers. He shares hot tips and techniques live and virtually, and has a branded line of tools – brushes, combs, thermal tools and shears/razors – for both in-salon use and at home. Education is the path to success, follow Sam Villa® on social media for solutions to common challenges experienced in the salon and at home.

Accolades: 2017 NAHA Lifetime Achievement Award Winner; Judge on “The Look All-Stars”; Emcee for Leading Ladies 2017; Favorite Overall Educator of the Year 2015; Favorite New Company Under 7 Years Old 2014; Favorite Platform Artist and Educator 2007, 2011 and 2012; Favorite top-five finalist 2001, 2002, 2003, 2004, 2005, 2006, 2008, 2009, 2010, 2013, 2014; Redken Platform Artist of the Year 1998; 2014 American Salon Professional’s Choice Awards/Platform Artist; “Master of the Craft” Award from the Art & Fashion Group 1992; Finalist North American Hairdressing Awards — Classic Category 1991.

Press Contact: Glow Communications,, 207-781- 2598.

Andrew Carruthers


Andrew is an accomplished artist and educator, his devotion to teaching is evident as his goal is for stylists to ‘get it’ … his content directly relates to and is immediately applicable to stylists working behind the chair everyday…he is a natural!” – says Sam Villa, Founding Partner of the Sam Villa Brand.

Andrew Carruthers’ diverse career has been built on a foundation of consistent clientele behind the chair, yet many other focuses feed his soul. In the past, Carruthers has worked as an educator for companies such as TIGI and Paul Mitchell Advanced Education.

From small one-on-one classes to large stages, his love for supporting others and sharing discoveries has been a primary passion since early on. “When I teach, I have one goal in mind, to hand off information that is useable immediately, regardless of where stylists are located and whether they are an elite hairdresser, a recent beauty school graduate, or someone who does hair in a rural area,” explains Carruthers.

Andrew’s award winning photo work shows his regard to explore his artistry and inspire outside of the salon, stage, and classroom. “My passion is artistry and education, so Sam and I have similar philosophies on teaching, I think it’s a perfect fit.”

Andrew Carruthers in salon haircutting class

Jesse Linares


Jesse identifies with hairdressers who work full-time behind the chair – because he is one himself – and he promotes education that develops a diversified skill set necessary for their success. The working hairdresser has to produce CONSISTENT results REGULARLY on the same people AGAIN AND AGAIN. That is a unique need and pressure that is often not addressed in modern hair education. “lt is important to me that hairdressers understand the WHY behind trends and technique, and thereby gain more control over their hands, their personal vision, and their business”.

Linares studies traditional Japanese martial arts, and he applies many concepts from his training to his hair world and education. “Constant attention to your personal training is essential to growth,” he states. “Doing hair is a craft job that takes decades of daily work to truly master. Don’t be in such a hurry, and enjoy your work!” Jesse believes that a hairdresser’s career cannot be measured in profit and loss, but rather in how much of themselves they gave to their work. “Every haircut, every color, every style is a chance to prove what you are made of.”

Like the entire Sam Villa team, Jesse approaches education differently to add value for stylists. He delivers programs that are upbeat and motivating with an emphasis on personal integrity and skill excellence. Linares has dedicated his career to helping stylists translate education into success behind the chair. “The moment I met Sam Villa, I knew I would one day work with him. Sam has always represented the working hairdresser through top-shelf education and tools designed with us in mind. It is my privilege to be a part of and support a voice that is elevating our industry.”

Jesse Linares Sam Villa ArTeam in salon education hairdresser

Anna Peters


For over a decade, Anna Peters has been sharing her passion and love for our industry. Currently a full time stylist behind-the-chair and salon owner, she is able to relate to all stylists and the challenges they face. Motivating others to grow and thrive is what inspires her to share.

“Using the tools and knowledge that Sam Villa has shared with me throughout my career has allowed me to reach new levels as a stylist and business owner and I want to pass that knowledge on to others,” says Peters.

Education has always been a constant in Peter’s career and the catalyst to her successes. As a former educator for Redken hair color and styling, she understands the importance of what a beautiful cut or style can do for hair color. After years of being known as a colorist, she started focusing her attention on hairstyling. “Styling hair has always felt very relaxing to me – whether on a photo shoot, the MTV VMAs or a bride in my salon, I find a calming energy in creating looks that I want to share with others,” she adds. Peters believes by grounding yourself in your craft and knowing its possibilities inside and out, you are able to be free and enjoy the process to create.

She realized early on that Sam Villa® tools were different created from the heart, to give stylists the highest quality tools to better their lives and inspire them to stay passionate and curious about what they do everyday behind the chair. When your work looks better and your body feels better while using tools for ten + hours a day, its a win win!

Peters believes that there are no closed doors in our industry, the possibilities are what you dream, and the reality is what you do you just have to put in the work.

Education is the path to success, follow Sam Villa® on social media for solutions to common challenges experienced in the salon and at home. At Sam Villa®, your success drives our motivation to teach.

Class Descriptions


The underestimated power of a razor as an everyday tool in a hairdresser’s arsenal can limit creativity and the guest experience! Often overlooked because of the myths the industry has built around this emotional tool, a razor can be used effectively in almost any haircutting scenario. Dive head first into the depths of proper razor use and the vast array of techniques that can be utilized to create anything from loose lived-in texture to strong deliberate lines in this very focused event. Walk away owning the why, when, do’s, and don’ts of this everyday tool!


Every day, hairdressers are faced with the comment, “I want something different, but I don’t want to lose any length.” This long running salon dilemma is easily remedied by expanding the range of options that exist within the techniques, tools, and finishes that can be utilized on long locks. Fresh perspectives on tiered layering created by irregular detached patterns support surface textures that attract attention. Simplified approaches to face framing and fringe awakens the shape while honoring the guests desire for an extended perimeter. This experience is designed to ignite the creativity and build a wealth of options that are immediately usable behind the chair while simplifying your long hair cutting.


Pixies, crops, bobs, undercuts, and overcuts whatever description used, short hair continues to make a statement every season. The haircut is back and it’s no more apparent than in the world of short women’s hairdressing. Discover how contrasting lines of precision and texture float together, how multiple tools find their way into a single shape, how texture and natural growth patterns play into the final result, and how each hairdresser can craft their own signature by blending it all together. Don’t just learn a haircut, discover how to cut hair and control the end result with more inspiration and confidence!


Men’s trends shift less often than female, yet they evolve over time. Staying in front of this evolution, and even leading it, is key to a strong male guest list. Even the trendiest looks boil down to strong fundamentals and this event is built around those elements. With a strong focus on the lost art of shear over comb, discover how to custom tailor shapes to any head shape. Also, dig deep into the special challenges and solutions that exist within the gentlemen’s market to offer an experience that is irreplaceable.


There’s a rebellious, urban feel as the look moves from the inner city to the suburbs. It’s all about practical and functional results as silhouettes mirror the relaxed lifestyle of the youth movement. Discover the approach to this sought after leisurely texture ranging from longer lengths to shorter crops. It’s all about texture and using a more deliberate approach creates the look in less time and provides repeatable results. Take the mystery away from this social media favorite and feel confident to recreate the looks that today’s salon guests are begging for today’s organic look!


Is the braid parade over? On the contrary it’s turned into a braid block party. Again, the sensibility of the street has inspired a turn towards tighter knots and plats that hug the head moving into highly contrasted organic textures living side by side in harmony. On the other side, guests are still inspired by the super inflated, highly textured social media braids and knots that continue to make heads turn. With easy to understand patterns and rhythms first earned on ropes and then applied to the hair, anyone can learn to master the techniques to craft incredible designs or simple accessories.




Booking requests shall be sent to



$3,500 – 1-Day Flat Fee
$5,500 – 2-Day Flat Fee



$2,000 – 1-Day Flat Fee
$3,000 – 2-Day Flat Fee



$1750 – 1-Day Flat Fee
$2750 – 2-Day Flat Fee

  • The above listed rates include class fees, educator fees, and all travel expenses
  • 100% due upon confirmation of the class to secure your date
  • See “Salon Responsibilities” section below for additional financial requirements

Cancellation Policy

  • If the booking is cancelled 90 days or more before the class date, a full refund will be issued.
  • If the booking is cancelled 89-11 days before the class date, 50% of your payment will be refunded.
  • If cancelled up to 10 days before the class date, the full class fee will be forfeited.
  • If the booking is cancelled by Sam Villa® at any time, 100% of your payment will be refunded.

Artist Support

In effort to uphold the quality and integrity of our classes, we maintain a ratio of 15:1 attendees to educator. If the class has more than 15 attendees, we will bring in a local artist to support the educator.

The fee for the support artist(s) is not included in the class fee. The salon is responsible for the support artist(s) rate, travel, and per diem.

We are sensitive to these extra expenses, so we are always mindful to book a support artist with the lowest performance day rate ($150 – $350) and who is within driving distance to avoid hotel costs.



Demo / Theory: 10:00 am – 10:30 am
Hands-On: 10:30 am – 4:00 pm
Lunch: 12:00 pm – 12:30 pm

  • New mannequin heads for all hands-on attendees and the educator (See “MANNEQUIN HEADS” below for more details)
  • Standing (non-tabletop) tripods for all hands-on attendees. Educator provides their own.
  • Payment of artist support staff, if needed (See “ARTIST SUPPORT”)
  • Securing/providing the event space
  • Ensuring event space meets educator’s audio/visual needs
  • Ensuring efficient electrical capacity for blow dryers and irons
  • Providing refreshments and lunch for attendees
  • All other items needed to host a successful event
  • Participating in a planning and logistics call with the Educator and Sam Villa team in advance of the class



Each hands-on attendee is required to have one brand new mannequin head, and two brand new mannequin heads for the educator.

These are the heads we use in our workshops, depending on the class you choose:

  • Pivot Point ELLIE Mannequin Head
  • Pivot Point IRENE Mannequin Head
  • Pivot Point COLE Mannequin Head

Pivot Point has special pricing available on their mannequin heads for our workshops. Our team will provide you with all necessary purchase information after your class is confirmed.



Each hands-on attendee is required to have one non-tabletop tripod. If you are in need of tripods, Pivot Point sells those too!