PRESLEY POE

JOINS SAM ON THE SAM VILLA STAGE
CLASSROOM #3

NICK ARROJO

JOINS SAM ON THE SAM VILLA STAGE
CLASSROOM #3

REDKEN ARTISTS

Brayden Pelletier
and Shannon King
join Sam on the Sam Villa stage Classroom #3

Co-Founder & Chief Creative
Officer, Sam Villa, Global Artistic
Ambassador Redken 5th Ave

@samvillahair

Sam Villa ArTeam Member

@jesse.linares

Sam Villa ArTeam Member

@rogermolinahair
11:30 AM - 12:30 PM CT

Decoding the Headform

Jesse Linares, Sam Villa ArTeam Member

CLASS DESCRIPTION

Learn from Sam Villa ArTeam Member, Jesse Linares, as he shares the importance of recognizing the integration of understanding the ‘headform’ with any & every haircut you design. Having a good working knowledge of this “map” enables us to deliver more consistent & efficient results. Join us as we explore ways to identify areas of the head to section for success!

1:00 PM - 2:00 PM CT

Alternative Cuts for Alternative Color

Sam Villa & Presley Poe

CLASS DESCRIPTION

Learn from Sam Villa & Presley Poe as they team up to share how you can perfectly marry your client's color & cut services together for a synergetic style. This can't-miss duo will share how you can carefully create your cut to focally feature any hair color application for an alternative finish that's uncommonly cool. Discover how you can perfectly unite these services behind the chair to strengthen you as a stylist.

2:30 PM - 3:30 PM CT

Texture Stories with Evie and Jesse

Jesse Linares, Sam Villa ArTeam Member & Evie Rivera, Sam Villa Ambassador

CLASS DESCRIPTION

"If it's gonna sell, it's gotta move." Whether it's cutting or styling, today's trends require effortless movement & an organic feel. Join Sam Villa ArTeam Member, Jesse Linares & Sam Villa Ambassador, Evie Rivera, as they explore innovative textured concepts in haircutting & upstyling.

3:30 PM - 4:30 PM CT

ABS “Game Changers” Panel with Sam Villa, Ted Gibson, Jason Backe & Ronit Enos

Hosted by America’s Beauty Show CEO Frank Fulco & Ronit Enos

CLASS DESCRIPTION

Moderated by CEO of America’s Beauty Show, Frank Fulco, this year’s ABS panel theme is Game Changers, including Sam Villa as a guest panelist. This discussion will showcase moving stories of perseverance, creativity, and true inspiration to get the audience excited about what’s happening and what will happen within the industry.

9:15 AM - 10:15 AM CT

Micro Bob

Jesse Linares & Roger Molina, Sam Villa ArTeam Members

CLASS DESCRIPTION

A cropped cut is elegantly chic & effortlessly cool with its blunt-cut perimeter & heavy texture. 'Wash & Wear' bobs revolutionized beauty & fashion in the 1960's, & these iconic cuts are still some of the most-requested styles in salons today. Learn from Sam Villa ArTeam members Jesse Linares & Roger Molina as they share how you can create precision cuts with the uncommonly cool lived-in finishes of today.

10:30 AM - 11:30 AM CT

Razor Vs. Shear

Sam Villa & Nick Arrojo

CLASS DESCRIPTION

Join Sam Villa & Nick Arrojo as they showcase how to get the best results utilizing the ideal tool for the job, whether it be: blunt shears, razors, or texturizing shears. Discover the limits & capabilities of each fabric so you can master the art of choosing which technique or tool to use so you can customize any cut. This dynamic duo will explore what, why, & how behind different design approaches so you can expand your skill set & build confidence to achieve the perfect cut no matter the tool!

12:00 PM - 1:00 PM CT

The Design of Disconnection

Jesse Linares, Sam Villa ArTeam Member & Chrystofer Benson

CLASS DESCRIPTION

Join Sam Villa ArTeam Member, Jesse Linares, & SVP Global Creative Direction of Clics, Chrystofer Benson, as they share how you can create a visual journey for every client that sits in your chair. Learn how to personalize a cut with disconnection that can enhance bone structure & create a visual surprise using negative space & opposing lines for a one-of-a-kind creative cut.

1:30 PM - 2:30 PM CT

Style Shifting: Day-To-Night

Roger Molina, Sam Villa ArTeam Member & Lindsey Olson, Sam Villa Ambassador

CLASS DESCRIPTION

Whether your client is dancing the night away after tying the knot or swinging at a soirée they'll be going all-out post-pandemic. Learn from Sam Villa ArTeam Member, Roger Molina & Sam Villa Ambassador & Global Redken Artist, Lindsey Olson, as they share how to upgrade your styling arsenal to service any request that sits in your chair.

3:00 PM - 4:30 PM CT

Collection Cuts

Jesse Linares & Roger Molina, Sam Villa ArTeam Members

CLASS DESCRIPTION

Join Sam Villa ArTeam Members, Jesse Linares & Roger Molina, as they showcase cuts from our “Lived-In Precision” collection that looks to the past for inspiration yet has an air of futuristic innovation & edge. This collection embraces the fascination of curl & nods to the craft of precision hairdressing, ultimately celebrating all hair types & textures.

7:00 PM - 10:00 PM CT

Beauty Changes Lives-The Experience

Join Sam Villa Emcee of the Beauty Changes Lives the Experience at Joe’s Live

CLASS DESCRIPTION

Join emcee Sam Villa as he celebrates Beauty Changes Lives 10-year anniversary with its annual experience and celebration! Co-presented by Beauty Changes Lives, America’s Beauty Show and Pivot Point, the evening has emerged as the signature event for bringing together brands, icons and industry professionals representing all facets of the professional beauty sector. Your ticket to the BCL Experience grants scholarships, mentorships, and inspiration for future professionals in the beauty and wellness industries.

10:00 AM - 11:00 AM CT

The Deconstruction of Shags

Jesse Linares & Roger Molina, Sam Villa ArTeam Members

CLASS DESCRIPTION

Have you ever heard, "Learn the rules like a pro, so you can break them like an artist"? Well, that's exactly how Sam Villa ArTeam Members, Jesse Linares & Roger Molina approach many of their cool & creative cuts. In this class you’ll discover how to create the classic “shag” shape to the currently trending ‘wolf cut’ that uses elements of a shag & a mullet to create a modern, ‘shaglet’ shape.

11:30 AM - 12:30 PM CT

The ‘Mixie’: Marrying Mullet & Pixie Shapes

Roger Molina, Sam Villa ArTeam Member & Twylla Jane, Sam Villa Ambassador

CLASS DESCRIPTION

Do you have clients craving a major cropped transformation? Pixies are universally flattering especially when you personalize these cool cuts. Learn from Sam Villa ArTeam Member, Roger Molina and Sam Villa Ambassador & Redken Artist, Twylla Jane, on how-to visually read the hair to create a customized pixie cut with the edge of a punk-inspired mullet that your alternative clients will fall in love with.

1:00 PM - 2:00 PM CT

Discovering Short(hair) Cuts

Sam Villa, Brayden Pelletier & Shannon King

CLASS DESCRIPTION

Demystify any cutting confusion you may have when creating shorter-length shapes. Pixies, along with hybrid haircuts like ‘Mixies’, & ‘Bixies’ are moving through the trend circuit at the moment. Now is the time to take your cutting know-how to new heights & master these popular shapes. Join Sam Villa, Brayden Pelletier & Shannon King as these pros demonstrate short haircuts with minimum effort for maximum impact – leaving little length left behind. Discover how you can build frequent & loyal guests all while personalizing each snip for your clients’ needs. You’ll learn how you can communicate that “short works” to those reserved guests who may be ‘cut-curious’. See how volume & weight placement can be strategically used to compliment the face shape & hear which texturizing techniques are best to emphasize shorter styles.

2:30 PM - 3:30 PM CT

The Essentials of Short Haircutting

Jesse Linares, Sam Villa ArTeam Member & Sean Casey

CLASS DESCRIPTION

These days, short haircutting trends cover a vast array of techniques the hairdresser must be versed on to stay busy behind the chair, from: clippered fades, to precision scissor-over-comb cutting these short-length cuts are business building! Join Sam Villa ArTeam Member, Jesse Linares, & Andis Global Educator, Sean Casey, as they share every short haircutting tip packed into one solid hour of education!