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Geneva Cowen

Artistic Director

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With over two decades of hairdressing experience, Geneva Cowen has been known as a master colorist. For the last decade, she has expanded into the world of finishing, finding her love for the art of runway and editorial work winning the coveted NAHA 2014 Editorial Hairdresser of the Year.

Book a Sam Villa Artist for a class in your salon! Get more info

Geneva's ability to lead and inspire others helped her earn the position of Artistic Director for Sam Villa. Together, Geneva and Sam have collaborated on over 50 national publications and continue to dedicate their careers to influencing salon professionals to be successful.

Things You Didn't Know About Me

  • I have cut hair since I was 7 - to my family’s misfortune.
  • I have been with my husband for 20 years and we have three boys.
  • I have a huge family. I am the oldest of 6 children and have 67 first cousins.
  • I collect crystal prisms from all my loves ones. I have 100’s of them that hang on a glass installation in my home. When the sun hits it I have rainbows everywhere and it makes me happy. Simple things...
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