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Fall is a great time for makeover madness! When the chill hits the air guests are ready for a change, especially those with sun-bleached locks theyre definitely ready for deeper richer tones. Guests really do embrace transition and they look to us to consult with them. Just mentioning the change of seasons is a brilliant conversation starter to amp up color business. Take the challenge this fall to shift your guests into new looks.
Geneva Cowen, Artistic Director for Sam Villa, and I spoke recently about how almost every colorist has encountered running behind on a new-growth touch up when another guest comes in declaring that they want a major change. This can be a sticky situation unless you plan ahead. See, when you plan ahead you not only give your guest something to look forward to, it also gives them six weeks to talk about your ideas to their friends, coworkers, and love ones to set their mind at ease. All of our clients want to share why they stay loyal to us, so give them a reason, while at the same time utilizing the opportunity to add-on services with the time needed to be creative.
As you know, Im not a colorist, so I turned to Geneva for a checklist of how she manages planning and scheduling enough time for color transitions in the fall to keep her guest looking beautiful and her business thriving.
We are all passionate about our craft, educate yourself on new color formulas and trends to work into your repertoire this fall and make a goal to consult with every guest on making a change for the season. I bet almost all of them will say yes, even if the change is a small one...and think about how much FUN that will be for YOU!!
Geneva was gracious enough to share some of the formulas she is excited about this fall hope you have fun sharing them with your guests and building your color business!
Rich Dimensional Auburn (scroll up to view the photo above for this color)
FAVE color formulas for prelightened Blondes for the new season with Redken Shades EQ mixed with equal parts Shades EQ Processing Lotion.
Sheer Burgundy (dusty light cool pink).
Warm Rose (beautiful cool strawberry).
Shimmering Sand (pastel blond, amazing for guests that dont like warmth, but dont want to be too cool).
Hair: Team Sam Villa
Photographer: Shalem Kitter