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Many men have misconceptions about men's grooming services, primarily that certain looks and services can only be performed in barbershops and others limited to a salon environment.
Barbershop styles are an extremely hot trend and will continue to be for a while, but the average guy looking through GQ will see these types of looks and think, I have to go to a barber for this look, unless hairdressers in the salon watch for these trends and preemptively educate themselves on those techniques... and ultimately share that knowledge with their clientele - use consultation time, social media, whatever it takes. We don't want hairdressers limiting themselves or possibly losing a guest because of the traditional division between barber style and salon style it's all hairdressing when it comes down to it. We recently received a Facebook question from Brandi asking how she can build her men's business without having to get a barber's license. So, I enlisted the help of David Boyd, Sam Villa ArTeam member and owner of Absinthe Hair and Grooming Parlour, for advice.
David suggests creating a Look Book. Many people think the only images you can have in your look books are those that you've created, but that isn't so. You can feature images that inspire you and are representative of the type of work you are capable of doing, even though they may have been created by someone else. As you evolve you can document the looks you have created and add them to your book.
Check out David's Instagram for inspiration. It's also important to have your images reflect your personal style to attract guests who have a similar aesthetic, but in addition, you should be on trend and offer a variety of styles to broaden your reach. If you're interested in learning more about developing your men's business, sign up for my class Gentlemen's Artistry it focuses on creating vintage looks with modern artistry, via hands on fresh concepts in men's hair design. Book a class online or call 1-888-812-1115/X3.
Thanks for watching! Andrew Carruthers, Education Director for Sam Villa®