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Building Your Salon Business Through Grassroots Marketing

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

You've just completed your salon apprenticeship or finished hair school and you have been accepted into a salon - now comes the part where you must build your clientele.

Times have changed over the years; instead of guests lining up to make an appointment we as stylists must focus on referral business and marketing ourselves through social media and grassroots campaigns.

In this video, Sam Villa and Sean Larusso from Madison Avenue Salon & Day Spa in Phoenix, AZ sit down to discuss ways that salons and stylists can market themselves to attract new business.