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Creating a Profitable Front Desk in Your Salon

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

Salon owners are beginning to understand that they have a money maker sitting at the front of the salon. Yes, we're talking about the Front Desk. Kristi Valenzuela, Owner of Crystal Focus Coaching, believes there are 5 areas you can focus on to turn your Front Desk into a legitimate profit center:

  • Pre-Booking
  • Retail
  • Additional Services
  • Gift Cards
  • Referrals

So, what is the secret to making money at the Front Desk? Kristi believes that it begins with setting goals and rewarding the front desk when they achieve their goals. Below are a couple examples of achievable goals that you could implement with your front desk team:

Pre-Booking - 60% (6 out of 10) of the house clientele should pre-book before they leave the salon. When the Front Desk successfully pre-books a guest, the entire salon from the Front Desk, to the stylist to management along with the customer wins.

Additional Services - Each person at the Front Desk has the goal of 40 additional services per month. Examples include: Redken Chemistry, a pedicure or any service that can be upsold
Think about this: Say you have 2 representatives working the Front Desk and each sold 40 services averaging $20 per service, that equates to $1600 in additional top-line revenue for the salon. Stretch that goal out over one year and your salon would generate $18,200 in additional revenue!

Who wins if your Front Desk reaches the goal? The entire salon!

Do you want to make your Front Desk more profitable? Check out the Anatomy of a Great Front Desk Training System by Kristi Valenzuela at Crystal Focus Coaching. This training system consists of 5 DVDs that cover each of the 5 areas mentioned earlier in great detail. The training system also includes:

  • Scripts for the Front Desk
  • Goal Ideas
  • Reward / Incentive Programs
  • And so much more...

Turn your Front Desk into a profit Center! Click here to learn more.