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Curlicious by Sam Villa & Geneva Cowen [Collection]

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

Sam Villa/Geneva Cowen - Hair
Geneva Cowen - Art Direction
Shalem Mathew - Photography
Paula J. Dahlberg - Makeup
Michelle Boucher – Stylist

Inspiration: Natural curl can be an intimidating hair type, but experience gives the knowledge to embrace this texture for all its beauty. Natural texture is a gift and one that should not be wasted – it’s not a trend, it’s a lifestyle and this collection celebrates it for the unique fabric that it is. Cut: Redken Curvaceous conditioner was applied as a hand lotion to minimize expansion and frizz when touching/cutting hair.  Zigzag sections were used to create natural deconstructed shapes and texturizing was left to a minimum to reduce expansion. Step Cutting (using the tips of the shears to randomly cut/snip sections) was used under section where weight needed to be built. Finish: Fingers were used as much as possible and Redken Curvaceous conditioner was used as a leave-in on the very dry coarse hair.   Most hair was left to dry naturally to enhance curl and reduce frizz, using duck clips on the curly/springy hair that needed extra lift.  The Sam Villa Textur Iron was also used on dry hair to provide extra lift at the root and the Sam Villa Sleekr Iron was used on random section of the top of some of the heads to create a defined polished curl. Color: Curly hair is a passion, when approaching the color for this collection the shapes were celebrated, with a focus on reflection and shine, as light brings attention to areas of interest in curly hair.  To add contrast to curly hair, one of the approaches is to concentrate colors 2 to 3 levels lighter or darker though the shape in wave patterns to create reflection. DVD: Sam Villa’s “Curlicious - Your Guide to Mastering Naturally Curly Hair” is available now. Villa addresses facts, identifies different curl textures and covers everything from how to approach this hair type at the shampoo bowl, to cutting and texturizing techniques, to product application and finishing.  Curlicious provides everything a stylist needs to know to professionally treat, cut and style curly hair and how to educate clients for at home care. 

Check out the curlicious trailer right here!