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BOBology | noun (pl. BOBologies)
A subject of study of the classic Bob as interpreted by Sam Villa; a branch of Bob knowledge streamed through Sam Villa.
Sam Villa presents BOBology, the first installment of The Aspire Tour, Sam's ground breaking digital education series available.
Villa, being the innovator that he is, wanted to offer a unique experience with his educational materials -- he teaches real stylists in real salons across America. With his groundbreaking DVD series, he is able to bring the viewer as close as they can possibly be to his message without actually being there live.
BOBology is Villa's contribution to the eternal study of the classic Bob and its perpetual reinvention. First introduced by Vidal Sassoon in the 60's, the Bob has graced millions of women for over 40 years.
Today, the Bob continues to be a major fashion statement for style conscious women everywhere. Sam has studied the irreplaceable Bob throughout his 30 year career, and came to appreciate this classic shape that is at the heart of great hair styling.
By teaching the Bob, Sam conveys foundational technique and fundamental styling skills to stylists, along with his modern interpretation of the classic look.