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Having Trouble Writing Your New Year’s Resolutions for Your Salon Business? Start With These Three!

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

By: Jackey Bell Crystal Focus Salon Coaching

Now is a perfect time to polish your professional edge! What gets practiced gets repeated! Make a plan and stick to it! New Year’s Resolutions are a great way to start fresh and to get focused on your business goals for the year. Let’s start new habits that will not only make your clients appreciate you more, but will also help you build your business and make you more money!

  • New Year’s Resolution #1: I will keep my clients and build my clientele! New clients that come into the salon and sit in your chair are looking for a place to call home. They are tired of searching. Clients are looking for you to be bigger, better—and DIFFERENT. It is up to you to deliver great service and professionalism and exceptional customer care. A great way to keep a new client is through consistent, regular follow up. Clients who pre-book can maintain their look with timely visits; pre-booking ensures future business for you as a service provider. If they do not want to set one up before they leave, ask them if they would like a reminder or “wake-up call" a week before they are due for another visit. Write down all the clients you need to call in your planner—and MAKE the calls! Next, you should send thank you cards to your clients, regardless if they pre-booked or not! One week after their initial visit, send a note to thank them for letting you create their new look. Communicate with the front desk team and let them know that you will need mailing addresses for your clients. The front desk team can make sure to get all of the client’s information when booking their appointments or at the end of their visit. Be creative when you send cards or notes and do not limit them to new clients only. Send them to clients that you haven’t seen in a while, offering them a percentage off their next service or a complimentary eyebrow shaping! You can also send out notes to your best clients—those who refer new clients to you, always purchase products, and pre-book their appointments. Do not forget about them—these clients are your foundation and are critical to building your clientele! Send them customer loyalty and referral incentives to show your appreciation. If you happen to know your client’s birthday, mail a birthday card too.
  • New Year’s Resolution #2: I will attend more educational classes! The salon and spa industry is constantly changing! You need to stay up-to-date on all the latest hairstyles, trends, fashions, and products. Continued education is imperative for your success. January 2011 marks the Redken Symposium, which includes several days of jam-packed classes and all your favorite Redken Artists and success consultants, such as: Sam Villa, Kris Sorbie, Chris Baran, Kristi Valenzuela, and many more. If you cannot attend, visit REDKEN EDUCATION ON DEMAND. You can find an abundant amount of information at Redkensalon.com, including tips on new color formulas, styling, and hair cutting, as well as new foil patterns! Learn about new Redken haircare products like Nature's Rescue. Your clients love to hear about what you have been up to. Fill them in and don’t be shy. They want to know what classes you have been attending and what you have learned!
  • New Year’s Resolution #3: I will utilize my time productively and execute my plan efficiently! Don’t get sucked into the “backroom blues." Complete what you set out to do. Utilize your time efficiently. Practice, practice, practice, and practice some more! What gets practiced gets repeated and you will form new habits for success. Break free from old patterns—especially those that did not help you accomplish your goals last year. Start off the New Year right and you will see how fast you will be able to build and maintain your clientele. Need more ideas to help you write your New Year’s Resolutions?
  • E-mail me, Jackey Bell, at Jackey@crystalfocus.com.
  • Visit Salon Today Magazine and read, “Revolving Clients” by my colleague, Ashley Griffin.

Visit CrystalFocus.com and read, “Goals! If You Don’t Know Where You Are Going, Your Team Can’t Help You Get There!”