Hairdressers have been using chemicals to alter the surface of hair for years color seals and adds shine, perms add curl and define, and straighteners calm and reduce frizz. Now theres another option, the Sam Villa Signature Series TEXTUR® Iron alters hairs texture and gives stylists the ability to expand a silhouette or alter the surface, instantly. This is a tool stylists can use to alter the surface of hair, to make it look and feel different, without using chemicals. Its not a mini crimper - it imparts a less noticeable impression due to its rails being closer together, shallower and rounded - so the texture can be worked into any style for interest and volume. The TEXTUR® iron roughs up the cuticle and creates a foundation for curl and styling that really stays put. Using the TEXTUR® Iron to Create Volume at the Base
I love having a tool that can instantly change the shape of a silhouette its great for shows and shoots because it can transform hair quickly, without setting, blow drying or a chemical process, just compress the hair and youre done. Its also a great substitute for backcombing, which usually doesnt hold without tons of spray simply compress hair with the TEXTUR® iron to alter the surface of the cuticle, massage with fingers and it will last longer and look better than backcombing. Watch the video above for a demonstration of the Textur Volume technique by Sam Villa.
PHOTO CREDITS: Sam Villa/Geneva Cowen Hair; Geneva Cowen - Art Direction; Shalem Mathew Photography; Paula Dahlberg Makeup; Michelle Boucher Stylist.
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