You have no items in your shopping cart.

Product was successfully added to your shopping cart.

How To Transform The Texture Of Hair Without Chemicals

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

Hairdressers have been using chemicals to alter the surface of hair for years – color seals and adds shine, perms add curl and define, and straighteners calm and reduce frizz. Now there’s another option, the Sam Villa Signature Series TEXTUR® Iron alters hair’s texture and gives stylists the ability to expand a silhouette or alter the surface, instantly. This is a tool stylists can use to alter the surface of hair, to make it look and feel different, without using chemicals. It’s not a mini crimper - it imparts a less noticeable impression due to its rails being closer together, shallower and rounded - so the texture can be worked into any style for interest and volume. The TEXTUR® iron roughs up the cuticle and creates a foundation for curl and styling that really stays put. Using the TEXTUR® Iron to Create Volume at the Base

  • Spray hair with Redken Spray Starch 15 heat memory styler to provide thermal protection and to support hold, control and add thickness.
  • Compress horizontal sections at the base of the head where volume/shape is desired.

I love having a tool that can instantly change the shape of a silhouette – it’s great for shows and shoots because it can transform hair quickly, without setting, blow drying or a chemical process, just compress the hair and you’re done. It’s also a great substitute for backcombing, which usually doesn’t hold without tons of spray – simply compress hair with the TEXTUR® iron to alter the surface of the cuticle, massage with fingers and it will last longer and look better than backcombing. Watch the video above for a demonstration of the Textur Volume technique by Sam Villa.

PHOTO CREDITS: Sam Villa/Geneva Cowen – Hair; Geneva Cowen - Art Direction; Shalem Mathew – Photography; Paula Dahlberg – Makeup; Michelle Boucher – Stylist.


If you have any questions or comments leave them in the box below.

Be sure to follow us on Instagram, Facebook and checkout SamVillaHair on YouTube for more free education.