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Redken Global Artist Philip Barwick: Mood Boards, I never leave home without one!

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

Philip-Barwick_Redken-Global-Artist Philip Barwick is an industry devotee who lives and breathes hairdressing. Co-founder of the dynamic Muse Hairdressing team in Sydney Australia, Philip and the salon are a creative force that is always career and profession focused. Recipient of the prestigious AHFIA Australian Hairdresser of the Year award on two separate occasions, twice awarded AHFIA New South Wales Hairdresser of the Year and along with 2005 Australian Hair Expo Excellence in Hairdressing Education and twice finalist as Hair Expo Australian Hairdresser of the Year Philips’s creativity and imagination, in cohesion with his strong technical ability, is what makes him one of the best in the business. As a leading Hair Director for Australian Fashion Week and Singapore Fashion Festival, alongside his salon work, Philip’s credits include freelance editorial and advertising work featured in consumer and industry magazines alike. Invited as a regular Session Stylist at New York Fashion Week, he is a leading international hair educator throughout Australia, Asia and at The Redken Exchange 5th Avenue in New York.

New York Fashion Week just wrapped up and I was thrilled to be back in NYC for this occasion, I feel blessed to work with so many passionate artists. Because I live in Sydney, Australia you can imagine how I need to gather my information as much as possible regarding what the designer's direction is and so I can deliver creative input. When I arrived, I wanted to know which techniques, tools and of course what Redken products we were going to use. Without putting together a mood board before hand, we would have been lost. From the mood board our direction became clear, which allowed us to get all of the information (the what, how and why) to our team backstage. Working with a mood board allowed everyone working to be on the same page which produced consistent results while allowing everyone to feel more relaxed. It's the same when we work on a photo shoot, by studying and pre-planning what our finished looks are in the end, we become personally grounded in all aspects of the chosen direction.

But what I really want to focus on here is how important a mood board is for a salon team to develop new seasonal looks to market toward salon guests and to create a united awareness. For example: The designers in the salon can create opportunities for potential color services and vice versa. This is a fantastic team building exercise for a number of reasons: The team develops a common goal and will spend more time communicating about their profession instead of personal topics. Have you ever had a salon guest sit down and ask, "So whats the latest?" and you draw a blank? Don't worry I know this happens because I been the one drawing the blank. You will always have a great answer for this question if you're prepared and remember it's about keeping it relative to your demographic. We need to present ourselves as Hair Fashion Consultants and while we may be inspired by high fashion, runway or magazine editorial, our clients are the ones who need to be the benefactor of our knowledge. So remember to infuse your Redken Principals of Consultation to be completely empowered.


What to do next?.........I love all the wonderful tools we have today and while you can do a mood board old school by tearing up a heap of magazines — iPads or PCs are even better because you can email absent team mates to keep them in the loop. Once the project is finished you can share it on you salon blog, on Facebook and any other social media represented by you and/or your salon. Gather the team and dedicate a period of time toward the brainstorming process where you gather images (about 30 minutes) now begin to find a common direction considering design or cut, color and finish. At this stage ask questions like, how will our color placement and formulation be to fresh? What cutting tools will we use? Have any new Redken products or Sam Villa styling tools launched we can work into the outcome?

Once you have your images you can set up a time to prototype your looks. The whole team may attend and I suggest you start with mannequins as this can be an exciting but lengthy process at times and people may not be able to dedicate the time needed, plus you can archive the mannequin for quick reference as you most likely will need more than one of these sessions. The challenge is, as with most things, actually completing the project. Allow enough time to develop what you really need and don't feel like you have to build "Rome in a day". That being said, set a 30 day timeline (which will allow you to still work behind the chair and handle your daily obligations) and think about planning a photo shoot on a live model once you happy with your product.

I'm thrilled to share one of my latest collections with you all called the "White Shoot" -- I hope you enjoy it as much as we did creating the look.

Frost-The-White-Shoot_Philip-Barwick Frost-The-White-Shoot_Philip-Barwick

White Shoot Credits

Hair - Philip Barwick @ Muse Hairdressing Make up - Melanie Lawrence
Styling - Lenya Jones
Photo - Ben Scott
Retouching - Shane Wilson