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I recently had the pleasure of meeting George Garcia, an International Performing Artist and Exchange Facilitator for Redken 5th Avenue NYC, and owner of The Loft Salon in Fresno, California, at a shoot at GoStudio-s in NYC and I picked his brain on color trends.
There-s a resurgence of strong geometric shapes, so color needs to be strong enough to support the silhouettes. Diagonal and horizontal lines and blocks of color with soft transitions from one to the other is the big news.
George said, clients are so savvy about what we do - they can watch YouTube and figure out how to do touchups and highlights. I want to offer techniques that set professional colorists apart - ways to add color, texture and movement that clients can't figure out, so they have to go to the salon. It's unconventional, but it brands a colorist and sets them apart. And my dad always says, "why pay someone for something you can do yourself!". Isn't that the truth George, tell me more! I was recently in London for the Vidal Sassoon Celebration of Life event, which was amazing, and I asked some kids on the street with peach and pink hair how they liked it.
They said they liked the strength of the bold colors, but would like it better in 3 weeks when it was more lived-in and faded. And that's where color is right now, people want the strength of a color, but washed and lived-in. It's like when I put on a pair of new Chuck Taylors to go out with my son. He chuckled and advised me never to wear anything right out of the box. He told me to kick around some dirt and make them look more lived-in before he would be seen with me. It's all about pulling off a style that looks casual and comfortable, but still has an edge, explained George. So, colors that start off intense and wash out seem to be the rage. Like a big bold red that fades to a pretty pink pastel, or for the more conservative crowd, soft transitional colors like caramel browns and buttery blondes. George has three techniques that deliver the goods - Wants and Washes, Patterns and Pastels, Blocks and Blends.
Wants and Washes - A strong color that transitions to a pastel. It's as simple as using a color and then adding clear to wash it out. George likes using reds from Redken Chromatics because the clear washes the color out to a beautiful pastel. This technique was recently used in a collection George worked on with Sam Villa and Geneva Cowen called Crows. Redken Chromatics 1AB Black (the black is a true blue) and clear where used in different concentrations to create a variegated blue color on one of the models that looked AMAZING! As Geneva Cowen says, clear is an amazing tool to create a beautiful range of pastels.
Patterns and Pastels - Using patterns of color that create texture and movement without any hard lines. This method is something that is beyond a DIY colorist - a professional colorist has the skill to get creative and use patterns to make the color consistent. I saw this done on pale blonde hair with black and yellow at the shoot and it was incredible. And, like any color technique, you can use subtler tones for the less adventurous.
Blocks and Blends - This technique was popular 10 years ago, there's less foiling involved, because color is delivered via blocks that transition or blend into another color. Sam is always asking us to evaluate what we do and figure out what we need to hold on to and what we need to let go of. This is the season of letting go of color techniques that anyone can do and holding on to new techniques that set you apart! says George. What kind of hairdresser do you want to be? Someone who does the same old thing and waves to the DIY'ers as they pass you by or someone who aspires for more, takes risks, seeks education and creates a unique position in the market? Yeah, the answer is obvious.