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Take It To "The Next Level"!

Sam Villa

Author Sam Villa | Founding Partner of Sam Villa

Providence, RI, October 24-25 2010 Masello Salon Services did it again at their annual “Next Level” show that included headliners Sam Villa, Wendy Bélanger, George Garcia and Carmine Minardi to name a few! This sell-out event attracted 5000+ stylists from all over New England to partake in a weekend that was education focused and they were not disappointed! Sam concentrated on “compression” cutting to show his audience just how fast and easy it has become to take today’s hot looks to the “next level”. His cuts and finished looks were beautifully complimented by George Garcia’s perfect color placement. Sam worked with his Textur Iron to give his looks the modern edge that had the crowd on their feet! The product hits at the show were Sam Villa Signature Series Textur Iron and Sam Villa Signature Series Shears. The ergonomic benefits of Sam’s shears were a huge crowd pleaser as they came in droves to place them into their hands.

The Textur Iron proved to be a fun way to add texture to the hair but the “ah-ha” moment came when Sam’s “Textur Volume” technique was demonstrated. This technique adds “hidden volume” to the hair by placing the Textur Iron into vertical sections along the parietal ridge. The end result is volume where needed that will keep clients coming back and begging for more! For more information about Masello Salon Services, please visit: www.masello.com For a FREE Redken Education on Demand feature with George Garcia click here