Whisper Quiet Maximum Airflow Lightweight Design less than a 1LB Includes 2 Rotating Nozzles & a Deep-Bowl Diffuser

Lightweight Incredible lightweight design - at less than 1 pound, reduces muscle strain; Comfort handle for all day use.

Powerful Patented Evolution-Turbo Compressor Technology delivers intense power with quiet airflow resulting in accelerated drying time.

Ionic Built-In Ceramic/Tour-maline Ion Generation creates shine while reducing static and frizz, resulting in smooth, shiny finishes.

Accessories2 Rotating Nozzles - 1 wide to expand airflow while drying long thick hair, 1 narrow for polished finishes plus a deep-bowl diffuser for natural curly & wavy hair

Ergonomic Benefits

The E-T.C. Light Professional Ionic Hair Dryer is made exclusively for Sam Villa in cooperation with the GammaPiu Company in Italy, well regarded for their design innovation and top quality performance. It's compact (only 18 cm long), light-weight (less than a pound) and has a patented Evolution-TurboCompressor that delivers intense power quietly - all features contributing to an ergonomically correct design that reduces muscle strain.

"I wanted to make sure I could create a blow dryer that
fit into my ergonomic philosophy, especially when it came
to the weight and sound. I was determined to develop a very light
and quiet blow dryer that's durable and powerful with an
ergonomic handle for comfort so hair can be dried as professionally
at home as it is in the salon."

Durable and Powerful

The E-T.C. Light Professional Ionic Hair Dryer utilizes patented Evolution-Turbo Compressor technology in an ergonomically correct blow dryer that delivers intense power and airflow in a quiet, incredibly light dryer. Drawing 1750 watts - the airflow and speed measures are equal to or better than most dryers requiring 1875+ watts!
The dryer features two heat settings and two speed settings, and a cool shot button to lock in styles and promote luster.

Built-In Ceramic/Tourmaline Ion Generation

Creates shine while reducing static and frizz, resulting in smooth, shiny finishes.

Removable Filter

Unlocks easily to facilitate effortless cleaning.


The E-T.C. Light Professional Ionic Hair Dryer exclusively for Sam Villa also comes with two rotating concentrator nozzles (wide and narrow) and a deep bowl diffuser. Villa explains that when a nozzle is positioned vertically to the blow dryer, the airflow to the head is minimized and surface area reduced. If a nozzle is turned diagonally, the air will flow around the head hitting a larger surface area, which will dry hair faster.

Nozzle Tips

Wide nozzles should be used for drying long thick hair to expand the width of the airflow.

Narrow nozzles are used for polished finishes when more air concentration is needed.

Take the nozzle off for fine hair - it should be blast dried 80% to pump up the cuticle for volume. Then, apply Redken aerate 08 and continue to blow dry with a narrow nozzle and round brush for volume and control.