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Sam Villa – Hair
Geneva Cowen - Art Direction/ Hair Color
Shalem Mathew – Photographer, Mitch Kitter/Assistant
Paula J. Dahlberg – Makeup
Pascal and Jeremie – Fashion Stylists>br /> Hair Assistants: George Garcia, Andrew Carruthers, Tina Calzaretta and Mary Urban

Design Inspiration:

“Disconnected geometric cuts were textured with a razor to soften the interiors and create detached pieces and chewed fringe with a floaty feeling.  Think of a crow in flight, the shape is very strong, yet there is a lightness and movement to it,” says Sam Villa.  “Today’s texture is loose and it’s critical for adding movement and life to modern silhouettes, a razor is ideal for taking weight out and breaking up density quickly…it slices hair at an angle, so the base of the hair strand remains wider than the end, creating softness and movement.”

Color Inspiration:

“Black feathers were the inspiration for the color pallet.  When you look at them, they appear black, however, when the light reflects off of them you can see different hues of purple, blue, gray and teal.  With that as inspiration, I designed washes and blends with areas of color concentration to support the haircut shapes,” says Geneva Cowen.


Hair is tilted away from the face reminiscent of a modern day Farah Fawcett.  A great look for those who want to keep long hair, yet want more movement and interest.  After drying hair with Redken Satinwear 02 ultimate blow-dry lotion to reduce friction and breakage, the Sam Villa Sleekr was used with Redken Shine Flash 02 glistening mist to bevel the ends and add glossy shine. Redken Forceful 23 super strength finishing spray was used on set for control.


Redken Blonde Icing 20V was used to lift hair and then a glaze of Redken Shades EQ ¾ Clear was applied to the foundation.  Redken Chrome High Fusion was used on the mid shaft – a favorite gray/silver of Cowen’s – and Redken 01B Shades EQ and ½ Crystal Clear was applied to the ends to create a soft blue.


Dress: Anomal; Corset: House Of Vile

Sam Villa

Author Sam Villa | CO-FOUNDER SAM VILLA©