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Fascinated by Fashion

Fascinated by Fashion


Hair Cutting/Styling: Sam Villa
Artistic Direction and Color: Geneva Cowen, Artistic Director for Sam Villa
Photographer: Roberto Ligresti
Stylist: David Widjaja
Make-up: David Maderich

Inspired by the runways of fashion week, Sam Villa and Geneva Cowen translate for the salon.


Runways tend to feature hair that is up and off the face and neck to showcase fashion silhouettes, Villa inspired by the concept, took up and off to another level.  Ponytails, and buns and faux hawks were designed with urban chic accents like blunt edges, angular lines, exaggerated silhouettes and fake fringe for more punch.


Temporary and unnatural color seen on the runways translated to vintage washed color with unexpected placement.  Cowen used color to create drama and interest in the name of fashion.

Sam Villa

Author Sam Villa | CO-FOUNDER SAM VILLA©