Hair: Sam Villa & Geneva Cowen, Artistic Director for Sam Villa
Art Direction: Geneva Cowen
Photography: Shalem Mathew
Make-up: Paula J. Dahlberg
Fashion Styling: Michelle Boucher
With this collection, RokRevolt, Sam Villa channels rocker rebellion, option to break traditional style rules and make a statement about our current social landscape. "The inspiration came from observing what is happening in the world; the unrest and displacement of today's youth in this socioeconomic climate," Villa explains, adding that he and collaborating colorist Geneva Cowen looked to some of music's greatest rock legends when creating the edgy looks. "It's a celebration of rock-and-roll individuality—the likes of Chrissie Hynde, Joan Jett, Pat Benatar, Patti Smith, Siouxie Sioux and Blondie," Villa says. The collection, shot in Anchorage, Alaska, by photographer Shalem Mathew, does away with style precision in favor of moldable texture, volume and movement with rock starworthy silhouettes. Enthuses Villa, "A revolutionary spirit is in the air...Villa la hair revolution!"