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What You’ll Learn

Today's clientele is much more savvy to trends and developments in the hair industry than ever before. So, we must stay fresh and ahead of the curve with our techniques and creativity to maintain loyalty and trust from our salon guests.

Expand your skill set and vision on all levels with two days of motivation and education from the Sam Villa ArTeam and our Special Guests.

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Your Instructors

Sam Villa Global Artistic Ambassador,
Redken 5th Ave
& Co-Founder, Sam Villa® @samvillahair

ANDREW CARRUTHERS Education Director, Sam Villa® @andrew.carruthers

ANNA PETERS ArTeam Educator, Sam Villa® @annas_hair_retreat

JESSE LINARES ArTeam Educator, Sam Villa® @jesse.linares

FUMI EGUCHI Creative Director,
Lunatic Fringe Salons @fumieguchi

HUGO URIAS Director of Redken Creates Design
and Finishing @hueshoot


DAY 1 - September 20

Class #1

Longhair Cutting for Today

Sam Villa

11:00 AM - 12:00 PM ET

  • Dry cutting on longhair
  • Fringes to awaken longhair
  • Layering longhair what, how and why
Class #2


Anna Peters

12:00 PM - 1:00 PM ET

  • How to create a modern, wet hairstyle that is chic and stylish with texture and movement
  • Time saving styling and blow drying techniques
  • What products and tools to use and why
Class #3

Refine Your Skills to Serve Today’s Clientele

Fumi Eguchi

1:00 PM - 2:00 PM ET

  • Discover unique perspectives on cutting dexterity
  • Adjusting density for a gracefully beautiful result
  • Detail and personalize your cuts to each guest
Class #4

Using Shears to Texturize Hair

Jesse Linares

2:OO PM - 3:00 PM ET

  • Explanation of common texturizing methods and how to apply
  • Close look at slide cutting and demonstration of different methods
  • Analysis of Texture Shear and how to use best

DAY 2 - September 21

Class #1

Creative Cutting - Disconnection

Sam Villa

11:00 AM - 12:00 PM ET

  • How to create seamless disconnection
  • Why to disconnect a haircut
  • When to disconnect a haircut
Class #2

Quick Rich Color Blowouts

Anna Peters

12:00 PM - 1:00 PM ET

  • Impact placement for full service color and style that’s short on time.
  • Address multiple color needs in one shot.
  • Short on time tricks to get the perfect blow out
Class #3

Out-Cutting” and Time Saving Techniques

Hugo Urias

1:00 PM - 2:00 PM ET

  • Textured Shags and Lobs
  • Time Saving Blow Drying Tips
  • Finishing to create Movement, Volume and Waves
Class #4

Razor Cut Curls

Andrew Carruthers

2:00 PM - 3:00 PM ET

  • How to use the razor without creating excessive frizz
  • Shaping curls to balance the silhouette
  • Creating visual separation that supports the shape
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